{"id":4196,"date":"2026-10-22T16:00:41","date_gmt":"2026-10-22T07:00:41","guid":{"rendered":"https:\/\/www.n-academy.jp\/pre\/?p=4196"},"modified":"2026-10-22T16:02:32","modified_gmt":"2026-10-22T07:02:32","slug":"digital-marketing_05_04","status":"publish","type":"post","link":"https:\/\/www.n-academy.jp\/pre\/2026\/10\/22\/digital-marketing_05_04\/","title":{"rendered":"GA4\u3067\u6539\u5584\u3059\u3079\u304d\u30da\u30fc\u30b8\u3092\u898b\u3064\u3051\u308b\u65b9\u6cd5\uff5c\u96e2\u8131\u30fbCTA\u30fb\u5185\u90e8\u30ea\u30f3\u30af\u3092\u5206\u6790"},"content":{"rendered":"<h2 class=\"midashi2\">\u76f4\u5e30\u3068\u30b9\u30af\u30ed\u30fc\u30eb\u306e\u5408\u308f\u305b\u6280\u3067\u8aad\u307f\u8ca0\u3051\u3092\u6b63\u78ba\u306b\u5224\u65ad\u3059\u308b<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4219 size-large\" src=\"https:\/\/www.n-academy.jp\/pre\/wp-content\/uploads\/2026\/10\/digital-marketing_05_04_06-1024x682.png\" alt=\"\" width=\"730\" height=\"486\" \/><\/p>\n<p>Web\u30b5\u30a4\u30c8\u306e\u6539\u5584\u306b\u304a\u3044\u3066\u3001\u307e\u305a\u6700\u521d\u306b\u53d6\u308a\u7d44\u3080\u3079\u304d\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u7740\u5730\u3057\u305f\u30da\u30fc\u30b8\u3092\u3057\u3063\u304b\u308a\u8aad\u3093\u3067\u3044\u308b\u304b\u3069\u3046\u304b\u306e\u78ba\u8a8d\u3067\u3059\u3002<span style=\"background-color: #ffcc99;\"><strong>\u30da\u30fc\u30b8\u3092\u958b\u3044\u305f\u3082\u306e\u306e\u3001\u5185\u5bb9\u306b\u8208\u5473\u3092\u6301\u3066\u305a\u306b\u77ed\u6642\u9593\u3067\u7acb\u3061\u53bb\u3063\u3066\u3057\u307e\u3046\u72b6\u614b<\/strong><\/span>\u3092\u3001\u5b9f\u52d9\u3067\u306f<strong>\u300c<span style=\"color: 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#ffcc99;\"><strong>\u30da\u30fc\u30b8\u3054\u3068\u306escroll\u30a4\u30d9\u30f3\u30c8\u6570\u3092\u3001\u305d\u306e\u30da\u30fc\u30b8\u306e\u8868\u793a\u56de\u6570\u3067\u5272\u3063\u3066\u898b\u307e\u3059\u3002<\/strong><\/span>\u63a2\u7d22\u306e\u81ea\u7531\u5f62\u5f0f\u3067\u3001\u884c\u306b\u30da\u30fc\u30b8\u30d1\u30b9\u3001\u5024\u306bscroll\u306e\u30a4\u30d9\u30f3\u30c8\u6570\u3068\u8868\u793a\u56de\u6570\u3092\u7f6e\u304f\u3068\u3001\u30da\u30fc\u30b8\u540c\u58eb\u3092\u4e26\u3079\u3066\u6bd4\u8f03\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e2\u3064\u306e\u6570\u5024\u3092\u639b\u3051\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5404\u30da\u30fc\u30b8\u306e\u72b6\u614b\u3092\u4ee5\u4e0b\u306e4\u3064\u306e\u30d1\u30bf\u30fc\u30f3\u306b\u5206\u985e\u3057\u3066\u8a3a\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4226\" src=\"https:\/\/www.n-academy.jp\/pre\/wp-content\/uploads\/2026\/10\/digital-marketing_05_04_09-1024x682.png\" alt=\"\" width=\"730\" height=\"486\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u7279\u306b\u8b66\u6212\u3059\u3079\u304d\u306f<span style=\"color: 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#3366ff;\">\u300c\u60c5\u5831\u63a2\u7d22\u578b\u300d<\/span><\/strong>\u306f\u3001\u30da\u30fc\u30b8\u8868\u793a\u304b\u308910\u79d2\u672a\u6e80\u306790\uff05\u307e\u3067\u5230\u9054\u3057\u3001\u305d\u306e\u5f8c\u3059\u3050\u96e2\u8131\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3067\u3059\u3002\u76ee\u6b21\u3084\u898b\u51fa\u3057\u3092\u898b\u3066\u30da\u30fc\u30b8\u4e0b\u90e8\u307e\u3067\u7d20\u65e9\u304f\u79fb\u52d5\u3057\u305f\u3082\u306e\u306e\u3001\u63a2\u3057\u3066\u3044\u305f\u7d50\u8ad6\u304c\u66f8\u304b\u308c\u3066\u304a\u3089\u305a\u3001\u305d\u306e\u307e\u307e\u96e2\u308c\u3066\u3057\u307e\u3063\u305f\u72b6\u614b\u3067\u3059\u3002<span style=\"background-color: 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#3366ff;\">\u826f\u597d\u578b\u3000\u3000\u3000<\/span>\u3059\u3067\u306b\u8aad\u307e\u308c\u3066\u3044\u308b\u306e\u3067CTA\u306e\u8996\u8a8d\u6027<\/strong><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>\u307e\u305a\u306f\u624b\u59cb\u3081\u3068\u3057\u3066\u3001<span style=\"color: #3366ff;\"><strong>\u63a2\u7d22\u306e\u81ea\u7531\u5f62\u5f0f<\/strong><\/span>\u3092\u7528\u3044\u3066<strong>\u7740\u5730\u30da\u30fc\u30b8\u3054\u3068\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u4e26\u3079\u308b<\/strong>\u3060\u3051\u3067\u3082\u3001\u6539\u5584\u3059\u3079\u304d\u30da\u30fc\u30b8\u306e\u5f53\u305f\u308a\u3092\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5b9f\u969b\u306e\u753b\u9762\u304c\u4ee5\u4e0b\u3067\u3059\u3002<\/p>\n<div style=\"padding: 1rem 2rem; border: 3px solid 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\/>\n\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306b\u300c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8+\u30af\u30a8\u30ea\u6587\u5b57\u5217\u300d\u3001\u6307\u6a19\u306b\u300c\u30a4\u30d9\u30f3\u30c8\u6570\u300d\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u300d\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u300d\u3092\u9078\u3076<br \/>\n\u2782\u4e2d\u592e\u306e\u300c\u30bf\u30d6\u306e\u8a2d\u5b9a\u300d<strong>\u30d1\u30cd\u30eb\u306e\u300c<span style=\"color: #3366ff;\">\u884c<\/span>\u300d\u3068\u300c<span style=\"color: #3366ff;\">\u5024<\/span>\u300d<\/strong>\u306b\u3001\u30c9\u30e9\u30c3\u30b0\uff06\u30c9\u30ed\u30c3\u30d7\u3067\u653e\u308a\u8fbc\u3080<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4201 size-full\" src=\"https:\/\/www.n-academy.jp\/pre\/wp-content\/uploads\/2026\/10\/digital-marketing_05_04_01.png\" alt=\"\" width=\"1280\" height=\"853\" \/><\/p>\n<p>\u81ea\u7531\u5f62\u5f0f\u30ec\u30dd\u30fc\u30c8\u3067\u7740\u5730\u30da\u30fc\u30b8\u3092\u8a3a\u65ad\u3002<span style=\"background-color: 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class=\"midashi2\">CTA\u306e\u4f4d\u7f6e\u3084\u6587\u8a00\u3092\u898b\u76f4\u3059\u6539\u5584\u624b\u9806\u3068\u30c6\u30b9\u30c8\u306e\u8996\u70b9<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4220\" src=\"https:\/\/www.n-academy.jp\/pre\/wp-content\/uploads\/2026\/10\/digital-marketing_05_04_07-1024x682.png\" alt=\"\" width=\"730\" height=\"486\" \/><\/p>\n<p><strong>\u30da\u30fc\u30b8\u306e\u5185\u5bb9\u304c\u8aad\u307e\u308c\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u554f\u3044\u5408\u308f\u305b\u3084\u8cc7\u6599\u8acb\u6c42\u306a\u3069\u306e\u6210\u679c\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u5834\u5408\u306f\u3001<span style=\"color: #3366ff;\">CTA\uff08Call to 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#3366ff;\"><strong>\u30da\u30fc\u30b8\u4e0a\u90e8\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u76f4\u4e0b<\/strong><\/span>\u3067\u3059\u3002\u3059\u3067\u306b\u30cb\u30fc\u30ba\u304c\u9855\u5728\u5316\u3057\u3066\u304a\u308a\u3001\u300c\u3059\u3050\u306b\u554f\u3044\u5408\u308f\u305b\u305f\u3044\u300d\u300c\u65e9\u304f\u8cc7\u6599\u3092\u898b\u305f\u3044\u300d\u3068\u8003\u3048\u3066\u3044\u308b\u518d\u8a2a\u554f\u30e6\u30fc\u30b6\u30fc\u3084\u6307\u540d\u691c\u7d22\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u8ff7\u308f\u305b\u305a\u306b\u8a98\u5c0e\u3057\u307e\u3059\u3002<\/p>\n<p>2\u3064\u76ee\u306f\u3001<span style=\"color: #3366ff;\"><strong>\u8a18\u4e8b\u306e\u6587\u8108\u306b\u5408\u308f\u305b\u305f\u6587\u4e2d<\/strong><\/span>\u3067\u3059\u3002\u8aad\u8005\u304c\u62b1\u3048\u308b\u8ab2\u984c\u306e\u539f\u56e0\u3092\u89e3\u8aac\u3057\u3001\u305d\u306e\u89e3\u6c7a\u7b56\u3092\u63d0\u793a\u3057\u305f\u76f4\u5f8c\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u304c\u6700\u3082\u9ad8\u307e\u3063\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u81ea\u7136\u306a\u5f62\u3067\u95a2\u9023\u30ea\u30f3\u30af\u3084\u30dc\u30bf\u30f3\u3092\u914d\u7f6e\u3057\u307e\u3059\u3002<\/p>\n<p>3\u3064\u76ee\u306f\u3001<span style=\"color: #3366ff;\"><strong>\u30da\u30fc\u30b8\u306e\u672b\u5c3e<\/strong><\/span>\u3067\u3059\u3002\u8a18\u4e8b\u3092\u6700\u5f8c\u307e\u3067\u8aad\u307f\u7d42\u3048\u305f\u8aad\u8005\u306b\u5bfe\u3057\u3066\u3001\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u3059\u53d7\u3051\u76bf\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n<p><span style=\"background-color: #ffcc99;\"><strong>CTA\u306e\u6539\u5584\u3092\u884c\u3046\u969b\u306f\u3001\u307e\u305a\u6a19\u6e96\u306eclick\u30a4\u30d9\u30f3\u30c8\u3067\u3001\u30dc\u30bf\u30f3\u306e\u30ea\u30f3\u30af\u5148URL\u5225\u306b\u30af\u30ea\u30c3\u30af\u6570\u3092\u898b\u307e\u3059\u3002<\/strong><\/span>\u5916\u90e8\u30c9\u30e1\u30a4\u30f3\u3078\u306e\u9077\u79fb\u306f\u3001\u3053\u308c\u3060\u3051\u3067\u6bd4\u8f03\u3067\u304d\u307e\u3059\u3002\u81ea\u793e\u30b5\u30a4\u30c8\u5185\u306e\u30d5\u30a9\u30fc\u30e0\u9077\u79fb\u307e\u3067\u914d\u7f6e\u5834\u6240\u3054\u3068\u306b\u5206\u3051\u305f\u3044\u3068\u304d\u306f\u3001Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u7b49\u3067\u5c02\u7528\u306e\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3057\u3066\u3082\u3089\u3046\u3001\u3068\u4e8c\u6bb5\u306b\u8003\u3048\u308b\u3068\u3001\u81ea\u5206\u3067\u898b\u308b\u7bc4\u56f2\u3068\u4f9d\u983c\u3059\u308b\u7bc4\u56f2\u304c\u5206\u304b\u308c\u307e\u3059\u3002<\/p>\n<p>\u914d\u7f6e\u5834\u6240\u304c\u6c7a\u307e\u3063\u305f\u3089\u3001\u30dc\u30bf\u30f3\u306e\u300c\u6587\u8a00\u300d\u3068\u300c\u30c7\u30b6\u30a4\u30f3\u300d\u306e\u6539\u5584\u306b\u7740\u624b\u3057\u307e\u3059\u3002\u5b9f\u52d9\u306b\u304a\u3044\u3066\u3001\u6210\u679c\u306e\u5dee\u304c\u9855\u8457\u306b\u8868\u308c\u308b\u306e\u304c\u6587\u8a00\uff08\u30de\u30a4\u30af\u30ed\u30b3\u30d4\u30fc\uff09\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001BtoB\u30b5\u30fc\u30d3\u30b9\u306e\u554f\u3044\u5408\u308f\u305b\u30dc\u30bf\u30f3\u306b\u304a\u3044\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5909\u66f4\u3067\u30af\u30ea\u30c3\u30af\u7387\u3084\u305d\u306e\u5f8c\u306e\u6210\u7d04\u7387\u304c\u5927\u304d\u304f\u5909\u308f\u308b\u4e8b\u4f8b\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong><span style=\"color: #3366ff;\">\u5909\u66f4\u524d\uff1a<\/span><\/strong>\u304a\u554f\u3044\u5408\u308f\u305b\u306f\u3053\u3061\u3089<br \/>\n<span style=\"color: #ff0000;\"><strong>\u5909\u66f4\u5f8c\uff1a<\/strong><\/span>\u30b5\u30fc\u30d3\u30b9\u8cc7\u6599\u3092\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/p>\n<p><strong>\u300c\u304a\u554f\u3044\u5408\u308f\u305b\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u300c\u55b6\u696d\u306e\u96fb\u8a71\u304c\u304b\u304b\u3063\u3066\u304f\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u300d\u3068\u3044\u3046\u5fc3\u7406\u7684\u8ca0\u62c5\u3092\u611f\u3058\u3055\u305b\u3084\u3059\u3044\u8868\u73fe\u3067\u3059\u3002<\/strong>\u3053\u308c\u3092\u300c\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u300d\u3084\u300c\u7121\u6599\u76f8\u8ac7\u306e\u65e5\u7a0b\u3092\u898b\u308b\u300d\u3068\u3044\u3063\u305f\u3001<span style=\"background-color: #ffcc99;\"><strong>\u30e6\u30fc\u30b6\u30fc\u304c\u5f97\u3089\u308c\u308b\u5177\u4f53\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u3084\u884c\u52d5\u306e\u30cf\u30fc\u30c9\u30eb\u3092\u4e0b\u3052\u305f\u8868\u73fe\u306b\u5909\u66f4\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u5927\u304d\u304f\u5411\u4e0a\u3057\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>CTA\u306e\u6539\u5584\u3092\u884c\u3046\u969b\u306f\u3001\u4e00\u5ea6\u306b\u8907\u6570\u306e\u8981\u7d20\u3092\u5909\u66f4\u305b\u305a\u3001\u307e\u305a\u306f\u300c\u6587\u8a00\u306e\u5909\u66f4\u300d\u3001\u6b21\u306b\u300c\u30dc\u30bf\u30f3\u306e\u8272\u3084\u30b5\u30a4\u30ba\u3001\u914d\u7f6e\u306e\u5909\u66f4\u300d\u3068\u3044\u3046\u3088\u3046\u306b\u3001\u6bb5\u968e\u3092\u5206\u3051\u3066\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u518d\u73fe\u6027\u306e\u3042\u308b\u6539\u5584\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001\u5b9f\u969b\u306b\u30da\u30fc\u30b8\u5185\u306b\u8a2d\u7f6e\u3057\u305f\u30ea\u30f3\u30af\u3084CTA\u30dc\u30bf\u30f3\u304c\u3069\u308c\u304f\u3089\u3044\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u3001GA4\u4e0a\u3067\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u30ea\u30f3\u30af\u5148\u3054\u3068\u306e\u5b9f\u6570\u3092\u4e00\u89a7\u3067\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<div style=\"padding: 1rem 2rem; border: 3px solid #000066;\">\u2780\u5de6\u30e1\u30cb\u30e5\u30fc\u306e\u300c\u63a2\u7d22\uff08\u30b3\u30f3\u30d1\u30b9\u306e\u30de\u30fc\u30af\uff09\u300d\uff1e<strong>\u300c<span style=\"color: #3366ff;\">\u81ea\u7531\u5f62\u5f0f<\/span>\u300d<\/strong>\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<br \/>\n\u2781\u5de6\u7aef\u306e\u300c\u5909\u6570\u300d\u30d1\u30cd\u30eb\u304b\u3089\u3001\u4f7f\u3044\u305f\u3044\u6750\u6599\uff08<strong><span style=\"color: #3366ff;\">\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3068\u6307\u6a19<\/span><\/strong>\uff09\u3092<strong>\u300c<span style=\"color: #3366ff;\">\uff0b<\/span>\u300d<\/strong>\u30dc\u30bf\u30f3\u3067\u9078\u3093\u3067\u304a\u304f<br \/>\n\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306b\u300c\u30ea\u30f3\u30af\u5148URL\u300d\u3001\u6307\u6a19\u306b\u300c\u30a4\u30d9\u30f3\u30c8\u6570\u300d\u3092\u9078\u3076<br \/>\n\u2782\u4e2d\u592e\u306e\u300c\u30bf\u30d6\u306e\u8a2d\u5b9a\u300d<strong>\u30d1\u30cd\u30eb\u306e\u300c<span style=\"color: #3366ff;\">\u884c<\/span>\u300d\u300c<span style=\"color: #3366ff;\">\u30d5\u30a3\u30eb\u30bf<\/span>\u300d<\/strong>\u306b\u300c\u30ea\u30f3\u30af\u5148URL\u300d\u3001<strong>\u300c<span style=\"color: #3366ff;\">\u5024<\/span>\u300d<\/strong>\u306b\u300c\u30a4\u30d9\u30f3\u30c8\u6570\u300d\u3092\u30c9\u30e9\u30c3\u30b0\uff06\u30c9\u30ed\u30c3\u30d7\u3067\u653e\u308a\u8fbc\u3080<br \/>\n\u2783<strong>\u300c<span style=\"color: #3366ff;\">\u30d5\u30a3\u30eb\u30bf<\/span>\u300d<\/strong>\u306e\u6761\u4ef6\u3092<br \/>\n\u300c\u30de\u30c3\u30c1\u30bf\u30a4\u30d7\u3092\u9078\u629e\u300d\u2192\u300c\u542b\u3080\u300d\u3092\u9078\u629e<br \/>\n\u300c\u5f0f\u3092\u5165\u529b\u300d\u2192\u300chttp\u300d\u3092\u624b\u5165\u529b<br \/>\n\u306b\u8a2d\u5b9a\u3057\u3001\u30d5\u30a3\u30eb\u30bf\u3067URL\u3092\u542b\u3080\u3082\u306e\u3060\u3051\u306b\u7d5e\u308a\u8fbc\u307f\u3001\u7a7a\u6b04\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u9664\u5916<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4205 size-full\" src=\"https:\/\/www.n-academy.jp\/pre\/wp-content\/uploads\/2026\/10\/digital-marketing_05_04_03.png\" alt=\"\" width=\"1280\" height=\"853\" \/><\/p>\n<p>\u30d5\u30a3\u30eb\u30bf\u3067URL\u3092\u542b\u3080\u3082\u306e\u306b\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u3067\u3001\u30b5\u30a4\u30c8\u5185\u306e\u3069\u306eCTA\u3084\u53c2\u8003\u30ea\u30f3\u30af\u304c\u5b9f\u969b\u306b\u62bc\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u753b\u9762\u3092\u898b\u308b\u3068\u3001\u5916\u90e8\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af\u7dcf\u65704,213\u4ef6\u306e\u3046\u3061\u30011\u884c\u76ee\u306eLINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u3078\u306e\u53cb\u3060\u3061\u8ffd\u52a0\u30ea\u30f3\u30af\uff08https:\/\/lin.ee\/&#8230;\uff09\u304c1,020\u4ef6\u3068\u3001\u5168\u4f53\u306e\u7d044\u5206\u306e1\u3092\u5360\u3081\u3066\u5727\u5012\u7684\u306a1\u4f4d\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002<strong>\u8a2d\u7f6e\u3057\u3066\u3044\u308bCTA\u306e\u4e2d\u3067\u3001LINE\u8a98\u5c0e\u304c\u6700\u3082\u5f37\u304f\u8aad\u8005\u306e\u884c\u52d5\u3092\u5f15\u304d\u51fa\u305b\u3066\u3044\u308b\u3068\u3044\u3046\u4e8b\u5b9f\u304c\u30c7\u30fc\u30bf\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/strong><\/p>\n<p>\u307e\u305f\u30012\u884c\u76ee\u4ee5\u964d\u3092\u898b\u308b\u3068\u3001\u8a18\u4e8b\u306e\u6587\u8108\u306b\u5408\u308f\u305b\u3066\u7d39\u4ecb\u3057\u305f\u5404\u7a2e\u30c4\u30fc\u30eb\u306e\u53c2\u8003\u30ea\u30f3\u30af\u3082\u3057\u3063\u304b\u308a\u3068\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u304a\u308a\u3001\u8aad\u8005\u304c\u8a18\u4e8b\u5185\u5bb9\u306b\u95a2\u5fc3\u3092\u6301\u3063\u3066\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u3066\u3044\u308b\u69d8\u5b50\u304c\u8aad\u307f\u53d6\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001<span style=\"background-color: #ffcc99;\"><strong>\u3069\u306e\u30ea\u30f3\u30af\u3084CTA\u304c\u8aad\u8005\u306b\u9078\u3070\u308c\u3066\u3044\u308b\u304b\u3092\u6570\u5b57\u3067\u628a\u63e1\u3057\u305f\u4e0a\u3067\u3001\u300c\u62bc\u3055\u308c\u3066\u3044\u306a\u3044\u30dc\u30bf\u30f3\u306e\u4f4d\u7f6e\u3092\u5909\u3048\u308b\u300d\u300c\u6587\u8a00\u3092\u30cf\u30fc\u30c9\u30eb\u306e\u4f4e\u3044\u8868\u73fe\u306b\u898b\u76f4\u3059\u300d\u3068\u3044\u3063\u305f\u30c6\u30b9\u30c8\u3092\u9032\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"midashi2\">\u5185\u90e8\u30ea\u30f3\u30af\u306e\u6700\u9069\u5316\u3067\u30e6\u30fc\u30b6\u30fc\u306b\u6b21\u306e\u4e00\u624b\u3092\u7528\u610f\u3059\u308b<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4221\" src=\"https:\/\/www.n-academy.jp\/pre\/wp-content\/uploads\/2026\/10\/digital-marketing_05_04_08-1024x682.png\" alt=\"\" width=\"730\" height=\"486\" \/><\/p>\n<p>\u7740\u5730\u3057\u305f\u30da\u30fc\u30b8\u5358\u4f53\u3067\u6210\u679c\uff08CV\uff09\u306b\u81f3\u3089\u306a\u3044\u5834\u5408\u3067\u3082\u3001\u30b5\u30a4\u30c8\u5185\u306e\u5225\u306e\u30da\u30fc\u30b8\u3078\u9069\u5207\u306b\u8a98\u5c0e\u3067\u304d\u308c\u3070\u3001\u96e2\u8131\u3092\u9632\u3044\u3067\u691c\u8a0e\u3092\u6df1\u3081\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u3053\u3067\u91cd\u8981\u306b\u306a\u308b\u306e\u304c\u5185\u90e8\u30ea\u30f3\u30af\u306e\u6700\u9069\u5316\u3067\u3059\u3002<\/p>\n<p><strong>\u591a\u304f\u306eWeb\u30b5\u30a4\u30c8\u3067\u898b\u3089\u308c\u308b\u5931\u6557\u306f\u3001\u8a18\u4e8b\u306e\u672b\u5c3e\u306b\u300c\u95a2\u9023\u8a18\u4e8b\u300d\u3068\u3057\u3066\u6a5f\u68b0\u7684\u306b\u8a18\u4e8b\u4e00\u89a7\u3092\u4e26\u3079\u3066\u3057\u307e\u3046\u904b\u7528\u3067\u3059\u3002<\/strong>\u9078\u629e\u80a2\u304c\u591a\u3059\u304e\u308b\u3068\u3001\u8aad\u8005\u306f\u3069\u308c\u3092\u9078\u3079\u3070\u3088\u3044\u304b\u5206\u304b\u3089\u305a\u3001\u7d50\u679c\u3068\u3057\u3066\u96e2\u8131\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p><span style=\"background-color: #ffcc99;\"><strong>\u5185\u90e8\u30ea\u30f3\u30af\u3092\u6a5f\u80fd\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u8aad\u8005\u304c\u305d\u306e\u8a18\u4e8b\u3092\u8aad\u3093\u3060\u5f8c\u306b\u300c\u6b21\u306b\u62b1\u304f\u7591\u554f\u300d\u3092\u5148\u56de\u308a\u3057\u3066\u3001\u7d5e\u308a\u8fbc\u3093\u30601\u3064\u304b2\u3064\u306e\u9078\u629e\u80a2\u3092\u63d0\u793a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u6982\u5ff5\u3092\u89e3\u8aac\u3057\u305f\u8a18\u4e8b\u306e\u672b\u5c3e\u3067\u3042\u308c\u3070\u3001\u6b21\u306e\u9078\u629e\u80a2\u3068\u3057\u3066\u9069\u3057\u3066\u3044\u308b\u306e\u306f\u5225\u306e\u6982\u5ff5\u89e3\u8aac\u3067\u306f\u306a\u304f\u3001\u300c\u521d\u5fc3\u8005\u5411\u3051\u306e\u65bd\u7b56\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u300d\u3084\u300c\u5177\u4f53\u7684\u306a\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9\u300d\u3068\u3044\u3063\u305f\u3001\u3088\u308a\u5b9f\u8df5\u7684\u306a\u6b21\u30b9\u30c6\u30c3\u30d7\u306e\u8a18\u4e8b\u3067\u3059\u3002<\/p>\n<p>GA4\u3092\u7528\u3044\u3066\u5185\u90e8\u30ea\u30f3\u30af\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3059\u308b\u969b\u306f\u3001<a href=\"https:\/\/www.n-academy.jp\/pre\/2026\/09\/03\/digital-marketing_05_03\/\" target=\"_blank\" rel=\"noopener\">\u7b2c3\u56de\u3067\u7d39\u4ecb\u3057\u305f\u300c\u7d4c\u8def\u30c7\u30fc\u30bf\u63a2\u7d22\u300d\u3092\u6d3b\u7528<\/a>\u3057\u307e\u3059\u3002\u7740\u5730\u30da\u30fc\u30b8\u3092\u59cb\u70b9\u306b\u8a2d\u5b9a\u3057\u3001\u6b21\u306e\u30da\u30fc\u30b8\u3092\u5c55\u958b\u3057\u3066\u3001\u610f\u56f3\u3057\u305f\u9077\u79fb\u5148\u304c\u5c11\u306a\u3044\u679d\u3068\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u7d42\u4e86\u304c\u591a\u3044\u679d\u3092\u898b\u307e\u3059\u3002<\/p>\n<p>\u610f\u56f3\u3057\u305f\u9077\u79fb\u5148\u30da\u30fc\u30b8\u3078\u306e\u79fb\u52d5\u304c\u5c11\u306a\u304f\u3001\u96e2\u8131\u3092\u793a\u3059\u30bb\u30c3\u30b7\u30e7\u30f3\u7d42\u4e86\u304c\u591a\u3044\u5834\u5408\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u3092\u898b\u76f4\u3057\u307e\u3059\u3002<\/p>\n<p>\u7b2c1\u306b\u3001<span style=\"color: #3366ff;\"><strong>\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u306e\u5177\u4f53\u6027<\/strong><\/span>\u3067\u3059\u3002\u300c\u8a73\u3057\u304f\u306f\u3053\u3061\u3089\u300d\u3068\u3044\u3063\u305f\u66d6\u6627\u306a\u30ea\u30f3\u30af\u6587\u8a00\u3067\u306f\u306a\u304f\u3001\u300cGA4\u306e\u521d\u671f\u8a2d\u5b9a\u624b\u9806\u3092\u753b\u50cf\u4ed8\u304d\u3067\u89e3\u8aac\u3057\u305f\u8a18\u4e8b\u300d\u306e\u3088\u3046\u306b\u3001<span style=\"background-color: #ffcc99;\"><strong>\u30ea\u30f3\u30af\u5148\u3067\u5f97\u3089\u308c\u308b\u60c5\u5831\u3092\u660e\u78ba\u306b\u6587\u7ae0\u3067\u8a18\u8ff0\u3057\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>\u7b2c2\u306b\u3001<span style=\"color: #3366ff;\"><strong>\u30d0\u30ca\u30fc\u30ea\u30f3\u30af\u304b\u3089\u30c6\u30ad\u30b9\u30c8\u30ea\u30f3\u30af\u3078\u306e\u5207\u308a\u66ff\u3048<\/strong><\/span>\u3067\u3059\u3002Web\u30b5\u30a4\u30c8\u306e\u8aad\u8005\u306f\u3001\u6d3e\u624b\u306a\u753b\u50cf\u30d0\u30ca\u30fc\u3092\u5e83\u544a\u3068\u8a8d\u8b58\u3057\u3066\u7121\u610f\u8b58\u306b\u8996\u7dda\u3092\u907f\u3051\u308b\u50be\u5411\uff08\u30d0\u30ca\u30fc\u30d6\u30e9\u30a4\u30f3\u30c9\u30cd\u30b9\uff09\u304c\u3042\u308a\u307e\u3059\u3002<span style=\"background-color: #ffcc99;\"><strong>\u6587\u8108\u306b\u6eb6\u3051\u8fbc\u3093\u3060\u30c6\u30ad\u30b9\u30c8\u30ea\u30f3\u30af\u3084\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u30c6\u30ad\u30b9\u30c8\u4ed8\u304d\u30ab\u30fc\u30c9\u5f62\u5f0f\u306e\u30ea\u30f3\u30af\u306e\u307b\u3046\u304c\u3001\u9ad8\u3044\u30af\u30ea\u30c3\u30af\u7387\u3092\u8a18\u9332\u3059\u308b\u3053\u3068\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>\u8aad\u8005\u306e\u601d\u8003\u306e\u6d41\u308c\u306b\u6cbf\u3063\u305f\u5185\u90e8\u30ea\u30f3\u30af\u3092\u914d\u7f6e\u3059\u308b\u3053\u3068\u3067\u30011\u56de\u306e\u8a2a\u554f\u306b\u304a\u3051\u308b\u95b2\u89a7\u30da\u30fc\u30b8\u6570\u3068\u6ede\u5728\u6642\u9593\u304c\u5897\u52a0\u3057\u3001\u6700\u7d42\u7684\u306a\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u306e\u767a\u751f\u78ba\u7387\u3092\u5e95\u4e0a\u3052\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u3001\u30a2\u30af\u30bb\u30b9\u6570\u306e\u591a\u3044\u4e3b\u8981\u8a18\u4e8b\u3092\u59cb\u70b9\u306b\u8a2d\u5b9a\u3057\u3001\u305d\u306e\u5f8c\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u8db3\u8de1\u3092\u53ef\u8996\u5316\u3057\u305f\u753b\u9762\u304c\u4ee5\u4e0b\u3067\u3059\u3002<\/p>\n<div style=\"padding: 1rem 2rem; border: 3px solid #000066;\">\u2780\u5de6\u30e1\u30cb\u30e5\u30fc\u306e\u300c\u63a2\u7d22\uff08\u30b3\u30f3\u30d1\u30b9\u306e\u30de\u30fc\u30af\uff09\u300d\uff1e<strong>\u300c<span style=\"color: #3366ff;\">\u7d4c\u8def\u30c7\u30fc\u30bf\u63a2\u7d22<\/span>\u300d<\/strong>\u3092\u958b\u304f<br \/>\n\u2781\u753b\u9762\u53f3\u4e0a\u306b\u3042\u308b\u9752\u3044\u6587\u5b57<strong><span style=\"color: #3366ff;\">\u300c\u6700\u521d\u304b\u3089\u3084\u308a\u76f4\u3059<\/span>\u300d<\/strong>\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u753b\u9762\u3092\u30ea\u30bb\u30c3\u30c8<br \/>\n\u2782\u753b\u9762\u53f3\u5074\u306b\u3042\u308b\u70b9\u7dda\u306e\u56db\u89d2\u67a0<strong>\u300c<span style=\"color: #3366ff;\">\u59cb\u70b9 \u30ce\u30fc\u30c9\u3092\u30c9\u30ed\u30c3\u30d7\u3059\u308b\u304b\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044<\/span>\u300d<\/strong>\u3092\u30af\u30ea\u30c3\u30af<br \/>\n\u2783\u5c0f\u7a93\uff08\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\uff09\u3067\u30ce\u30fc\u30c9\u306e\u7a2e\u985e\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u3001<strong>\u300c<span style=\"color: #3366ff;\">\u30da\u30fc\u30b8\u306e\u30bf\u30a4\u30c8\u30eb\u3068\u30b9\u30af\u30ea\u30fc\u30f3\u540d<\/span>\u300d<\/strong>\u3092\u9078\u3076<br \/>\n\u8a18\u4e8b\u30ea\u30b9\u30c8\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u3001\u5206\u6790\u3057\u305f\u3044\u8a18\u4e8b\u3092\u9078\u629e\u3059\u308b<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4209 size-full\" src=\"https:\/\/www.n-academy.jp\/pre\/wp-content\/uploads\/2026\/10\/digital-marketing_05_04_05-e1792043283272.png\" alt=\"\" width=\"1280\" height=\"796\" \/><\/p>\n<p><span style=\"color: #3366ff;\"><strong>\u59cb\u70b9\u306b\u8a2d\u5b9a\u3057\u305f\u8a18\u4e8b<\/strong><\/span>\u304b\u3089\u95a2\u9023\u3059\u308b\u5225\u306e\u8a18\u4e8b\u3078\u3068\u56de\u904a\u3057\uff08\u30b9\u30c6\u30c3\u30d7\uff0b1\uff09\u3001\u3055\u3089\u306b\u305d\u306e\u5148\u3067\u300c\u304a\u554f\u3044\u5408\u308f\u305b\u300d\u3078\u3068\u5230\u9054\u3057\u3066\u3044\u308b\u52d5\u7dda\uff08\u30b9\u30c6\u30c3\u30d7\uff0b2\uff09\u304c\u8996\u899a\u7684\u306b\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u753b\u9762\u3092\u898b\u308b\u3068\u3001\u59cb\u70b9\u3068\u306a\u3063\u305fX\u904b\u7528\u306e\u8a18\u4e8b\u304b\u3089\u3001\u30b9\u30c6\u30c3\u30d7\uff0b1\u3067\u306f\u540c\u3058X\u306b\u95a2\u9023\u3059\u308b\u30ce\u30a6\u30cf\u30a6\u8a18\u4e8b\u3078\u3068\u8aad\u8005\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u56de\u904a\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002\u8aad\u8005\u304c\u6b21\u306b\u77e5\u308a\u305f\u3044\u30c6\u30fc\u30de\u3092\u5148\u56de\u308a\u3057\u3066\u5185\u90e8\u30ea\u30f3\u30af\u3092\u914d\u7f6e\u3067\u304d\u3066\u3044\u308b\u826f\u3044\u5146\u5019\u3067\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u30b9\u30c6\u30c3\u30d7\uff0b2\u306b\u76ee\u3092\u5411\u3051\u308b\u3068\u3001\u8a18\u4e8b\u3092\u56de\u904a\u3057\u305f\u8aad\u8005\u306e\u3046\u30613\u4ef6\u304c\u300c\u304a\u554f\u3044\u5408\u308f\u305b\u300d\u753b\u9762\u3078\u5230\u9054\u3057\u3066\u3044\u307e\u3059\u3002\u7740\u5730\u3057\u305f\u6700\u521d\u306e1\u30da\u30fc\u30b8\u3060\u3051\u3067\u7121\u7406\u306b\u554f\u3044\u5408\u308f\u305b\u3092\u72d9\u308f\u306a\u304f\u3066\u3082\u3001\u9069\u5207\u306a\u5185\u90e8\u30ea\u30f3\u30af\u3092\u7528\u610f\u3057\u3066\u30b5\u30a4\u30c8\u5185\u3092\u56de\u904a\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u7406\u89e3\u304c\u6df1\u307e\u308a\u3001\u6700\u7d42\u7684\u306a\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\uff08CV\uff09\u306b\u3064\u306a\u304c\u308b\u3068\u3044\u3046\u597d\u5faa\u74b0\u304c\u30c7\u30fc\u30bf\u304b\u3089\u8aad\u307f\u53d6\u308c\u307e\u3059\u3002<\/p>\n<p>\u53cd\u5bfe\u306b\u3001\u3082\u3057\u30b9\u30c6\u30c3\u30d7\uff0b1\u3067\u610f\u56f3\u3057\u306a\u3044\u30da\u30fc\u30b8\u3070\u304b\u308a\u304c\u4e26\u3093\u3067\u3044\u305f\u308a\u3001\u307b\u3068\u3093\u3069\u306e\u8aad\u8005\u304c\u56de\u904a\u305b\u305a\u306b\u96e2\u8131\u3057\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u8a18\u4e8b\u672b\u5c3e\u306e\u30ea\u30f3\u30af\u914d\u7f6e\u3084\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u306e\u6587\u8a00\u3092\u898b\u76f4\u3059\u30b5\u30a4\u30f3\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"midashi2\">\u307e\u3068\u3081\u3068\u6b21\u306e\u4e00\u624b<\/h2>\n<p>\u7b2c4\u56de\u3067\u89e3\u8aac\u3057\u305f\u7740\u5730\u30da\u30fc\u30b8\u306e\u6539\u5584\u624b\u9806\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n<ul 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UTM\u3068GA4\u3067\u65bd\u7b56\u6bd4\u8f03\u300d\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002<br \/>\n\u5e83\u544a\u3001SNS\u3001\u30e1\u30eb\u30de\u30ac\u306a\u3069\u3001\u8907\u6570\u306e\u65bd\u7b56\u3092\u6a2a\u4e26\u3073\u3067\u6b63\u3057\u304f\u6bd4\u8f03\u3059\u308b\u305f\u3081\u306e\u300cUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u547d\u540d\u898f\u5247\u300d\u3084\u3001CPA\u3068CVR\u3092\u4e00\u679a\u306e\u8868\u3067\u8a55\u4fa1\u3059\u308b\u5b9f\u8df5\u7684\u306a\u5224\u65ad\u57fa\u6e96\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000; font-size: 18pt;\"><b>\u3082\u3063\u3068\u5b66\u3073\u305f\u3044\u65b9\u3078\uff5c\u95a2\u9023\u66f8\u7c4d<\/b><\/span><\/p>\n<p><a href=\"https:\/\/amzn.asia\/d\/9IEP9sW\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1733\" src=\"https:\/\/www.n-academy.jp\/pre\/wp-content\/uploads\/2023\/03\/dijima_shoei.jpg\" 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