{"id":3872,"date":"2026-03-19T11:00:48","date_gmt":"2026-03-19T02:00:48","guid":{"rendered":"https:\/\/www.n-academy.jp\/pre\/?p=3872"},"modified":"2026-03-19T12:21:09","modified_gmt":"2026-03-19T03:21:09","slug":"digital-marketing_04_05","status":"publish","type":"post","link":"https:\/\/www.n-academy.jp\/pre\/2026\/03\/19\/digital-marketing_04_05\/","title":{"rendered":"\u30bf\u30b0\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30fbUTM\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u679c\u3092\u53ef\u8996\u5316\u3059\u308b\u8a08\u6e2c\u306e\u57fa\u672c"},"content":{"rendered":"<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u300c\u8a08\u6e2c\u300d\u304c\u91cd\u8981\u306a\u7406\u7531<\/a><\/li><li><a href=\"#3\"><span class=\"toc_number toc_depth_1\">2<\/span> \u8a08\u6e2c\u3092\u69cb\u6210\u3059\u308b3\u3064\u306e\u8981\u7d20<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">3<\/span> \u30bf\u30b0\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff5e\u8a08\u6e2c\u3092\u652f\u3048\u308b\u571f\u53f0\u4f5c\u308a<\/a><ul><li><a href=\"#GoogleGTM\"><span class=\"toc_number toc_depth_2\">3.1<\/span> Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u306e\u6d3b\u7528<\/a><\/li><li><a href=\"#GTM3\"><span class=\"toc_number toc_depth_2\">3.2<\/span> GTM\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e3\u3064\u306e\u30ad\u30fc\u30ef\u30fc\u30c9<\/a><\/li><\/ul><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_1\">4<\/span> \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\uff09\uff5e\u6210\u529f\u3092\u5b9a\u7fa9\u3057\u3066\u6700\u9069\u5316\u3059\u308b<\/a><ul><li><a href=\"#GA4\"><span class=\"toc_number toc_depth_2\">4.1<\/span> GA4\u3067\u306e\u300c\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3044\u3046\u8003\u3048\u65b9<\/a><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_2\">4.2<\/span> \u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u3059\u3059\u3081<\/a><\/li><\/ul><\/li><li><a href=\"#UTM\"><span class=\"toc_number toc_depth_1\">5<\/span> UTM\u30d1\u30e9\u30e1\u30fc\u30bf\uff5e\u300c\u3069\u3053\u304b\u3089\u6765\u305f\u304b\u300d\u3092\u7a81\u304d\u6b62\u3081\u308b<\/a><ul><li><a href=\"#i-5\"><span class=\"toc_number toc_depth_2\">5.1<\/span> \u30bb\u30c3\u30c8\u3067\u4f7f\u3046\uff13\u3064\u306e\u30d1\u30e9\u30e1\u30fc\u30bf<\/a><\/li><li><a href=\"#i-6\"><span class=\"toc_number toc_depth_2\">5.2<\/span> \u904b\u7528\u306e\u30eb\u30fc\u30eb\uff5e\u547d\u540d\u898f\u5247\u3092\u7d71\u4e00\u3059\u308b<\/a><\/li><li><a href=\"#UTM-2\"><span class=\"toc_number toc_depth_2\">5.3<\/span> \u6ce8\u610f\uff5c\u30b5\u30a4\u30c8\u5185\u306e\u30ea\u30f3\u30af\u306bUTM\u3092\u4f7f\u308f\u306a\u3044<\/a><\/li><\/ul><\/li><li><a href=\"#i-7\"><span class=\"toc_number toc_depth_1\">6<\/span> \u8a08\u6e2c\u3067\u3088\u304f\u3042\u308b\u5931\u6557\u3092\u9632\u3050\u305f\u3081\u306b<\/a><ul><li><a href=\"#3-2\"><span class=\"toc_number toc_depth_2\">6.1<\/span> \u8a08\u6e2c\u8a2d\u5b9a\u3067\u3088\u304f\u3042\u308b3\u3064\u306e\u5931\u6557<\/a><\/li><li><a href=\"#i-8\"><span class=\"toc_number toc_depth_2\">6.2<\/span> \u8a08\u6e2c\u30c7\u30fc\u30bf\u306f\u300c\u6d3b\u7528\u3057\u3066\u3053\u305d\u610f\u5473\u304c\u3042\u308b\u300d<\/a><\/li><\/ul><\/li><li><a href=\"#i-9\"><span class=\"toc_number toc_depth_1\">7<\/span> \u307e\u3068\u3081\uff5c\u8a08\u6e2c\u306f\u300c\u304a\u5ba2\u69d8\u3068\u306e\u5bfe\u8a71\u300d\u306e\u7b2c\u4e00\u6b69<\/a><\/li><\/ul><\/div>\n<h2 class=\"midashi2\"><span id=\"i\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u300c\u8a08\u6e2c\u300d\u304c\u91cd\u8981\u306a\u7406\u7531<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3903\" src=\"https:\/\/www.n-academy.jp\/pre\/wp-content\/uploads\/2026\/03\/pre_digital-marketing_04_05_01.png\" alt=\"\" width=\"1280\" height=\"853\" \/><\/p>\n<p>\u3053\u308c\u307e\u3067\u306e\u9023\u8f09\u3067\u306f\u3001\u76ee\u6a19\u8a2d\u5b9a\uff08KGI\uff0fKPI\uff09\u3084\u9867\u5ba2\u7406\u89e3\u3001\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u3001LP\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff09\u306e\u6700\u9069\u5316\u306b\u3064\u3044\u3066\u304a\u4f1d\u3048\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u3059\u3079\u3066\u306e\u65bd\u7b56\u304c\u672c\u5f53\u306b\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u5224\u65ad\u3059\u308b\u571f\u53f0\u3068\u306a\u308b\u306e\u304c<strong>\u300c<span style=\"color: #3366ff;\">\u8a08\u6e2c<\/span>\u300d<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u8a08\u6e2c\u304c\u4e0d\u5341\u5206\u306a\u72b6\u614b\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u8996\u754c\u3092\u906e\u3089\u308c\u305f\u307e\u307e\u9ad8\u901f\u9053\u8def\u3092\u904b\u8ee2\u3059\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u3001\u975e\u5e38\u306b\u30ea\u30b9\u30af\u304c\u4f34\u3044\u307e\u3059\u3002\u3069\u3053\u3067\u304a\u5ba2\u69d8\u304c\u96e2\u8131\u3057\u3001\u3069\u306e\u5e83\u544a\u304c\u5229\u76ca\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u306e\u304b\u304c\u5206\u304b\u3089\u306a\u3044\u307e\u307e\u3067\u306f\u3001\u305b\u3063\u304b\u304f\u306e\u4e88\u7b97\u3082\u5e95\u306e\u629c\u3051\u305f\u30d0\u30b1\u30c4\u306b\u6c34\u3092\u6ce8\u3050\u3088\u3046\u306b\u5931\u308f\u308c\u3066\u3057\u307e\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p><strong><span style=\"background-color: #ffcc99;\">\u6b63\u3057\u304f\u8a08\u6e2c\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u52d8\u3084\u7d4c\u9a13\u306b\u983c\u3089\u306a\u3044\u8ad6\u7406\u7684\u306a\u6539\u5584\u30b5\u30a4\u30af\u30eb\uff08PDCA\uff09\u3092\u56de\u305b\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/span>\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u5927\u9650\u306b\u6d3b\u304b\u3059\u305f\u3081\u306b\u3001\u307e\u305a\u306f\u8a08\u6e2c\u306e\u4ed5\u7d44\u307f\u3092\u6574\u3048\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"midashi2\"><span id=\"3\">\u8a08\u6e2c\u3092\u69cb\u6210\u3059\u308b3\u3064\u306e\u8981\u7d20<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3904\" src=\"https:\/\/www.n-academy.jp\/pre\/wp-content\/uploads\/2026\/03\/pre_digital-marketing_04_05_02.png\" alt=\"\" width=\"1280\" height=\"853\" \/><\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8a08\u6e2c\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u3066\u4ee5\u4e0b\u306e3\u3064\u306e\u8981\u7d20\u3067\u6210\u308a\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u4e92\u3044\u306b\u9023\u643a\u3057\u5408\u3046\u3053\u3068\u3067\u3001\u3072\u3068\u3064\u306e\u5927\u304d\u306a\u4ed5\u7d44\u307f\u3092\u4f5c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<table style=\"width: 100%; border-collapse: collapse; border-style: solid; height: 116px;\">\n<tbody>\n<tr style=\"border-style: solid; background-color: #3bd6f5;\">\n<td style=\"height: 23px; width: 23.2616%; border-style: solid; text-align: center;\"><strong>\u8981\u7d20<\/strong><\/td>\n<td style=\"height: 23px; width: 23.5099%; border-style: solid; text-align: center;\"><strong>\u5f79\u5272<\/strong><\/td>\n<td style=\"height: 23px; width: 52.4835%; border-style: solid; text-align: center;\"><strong>\u76ee\u7684<\/strong><\/td>\n<\/tr>\n<tr style=\"border-style: solid;\">\n<td style=\"height: 23px; width: 23.2616%; border-style: solid;\"><strong><span style=\"color: #3366ff;\">\u30bf\u30b0<\/span>\uff08Tag\uff09<\/strong><\/td>\n<td style=\"height: 23px; width: 23.5099%; border-style: solid;\"><strong>\u8a08\u6e2c\u306e\u30b9\u30bf\u30fc\u30c8\u5730\u70b9<\/strong><\/td>\n<td style=\"height: 23px; width: 52.4835%; border-style: solid;\"><strong>\u30e6\u30fc\u30b6\u30fc\u306e\u52d5\u304d\u3092\u691c\u77e5\u3057\u3001\u30c7\u30fc\u30bf\u3092\u9001\u4fe1\u3059\u308b\u4ed5\u7d44\u307f<\/strong><\/td>\n<\/tr>\n<tr style=\"border-style: solid;\">\n<td style=\"height: 23px; width: 23.2616%; border-style: solid;\"><strong><span style=\"color: #3366ff;\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/span>\uff08Conversion\uff09<\/strong><\/td>\n<td style=\"height: 23px; width: 23.5099%; border-style: solid;\"><strong>\u6210\u679c\u306e\u5b9a\u7fa9<\/strong><\/td>\n<td style=\"height: 23px; width: 52.4835%; border-style: solid;\"><strong>\u3069\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u6210\u529f\u306a\u306e\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u6307\u6a19<\/strong><\/td>\n<\/tr>\n<tr style=\"border-style: solid;\">\n<td style=\"height: 23px; width: 23.2616%; border-style: solid;\"><strong><span style=\"color: #3366ff;\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf<\/span>\uff08UTM\uff09<\/strong><\/td>\n<td style=\"height: 23px; width: 23.5099%; border-style: solid;\"><strong>\u6d41\u5165\u7d4c\u8def\u306e\u7279\u5b9a<\/strong><\/td>\n<td style=\"height: 23px; width: 52.4835%; border-style: solid;\"><strong>\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3053\u304b\u3089\u6765\u305f\u306e\u304b\u3092\u5224\u5225\u3059\u308b\u60c5\u5831<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2 class=\"midashi2\"><span id=\"i-2\">\u30bf\u30b0\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff5e\u8a08\u6e2c\u3092\u652f\u3048\u308b\u571f\u53f0\u4f5c\u308a<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3905\" src=\"https:\/\/www.n-academy.jp\/pre\/wp-content\/uploads\/2026\/03\/pre_digital-marketing_04_05_03.png\" alt=\"\" width=\"1280\" height=\"853\" \/><\/p>\n<p><strong>\u300c<span style=\"color: #3366ff;\">\u30bf\u30b0<\/span>\u300d<\/strong>\u3068\u306f\u3001<span style=\"background-color: #ffcc99;\"><strong>Web\u30b5\u30a4\u30c8\u306e\u88cf\u5074\u3067\u52d5\u304f\u77ed\u3044\u30d7\u30ed\u30b0\u30e9\u30e0\u30b3\u30fc\u30c9<\/strong><\/span>\u306e\u3053\u3068\u3067\u3059\u3002<strong>\u3053\u308c\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u30d6\u30e9\u30a6\u30b6\u4e0a\u3067\u5b9f\u884c\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u300c\u30da\u30fc\u30b8\u304c\u898b\u3089\u308c\u305f\u300d\u300c\u30dc\u30bf\u30f3\u304c\u62bc\u3055\u308c\u305f\u300d\u3068\u3044\u3063\u305f\u60c5\u5831\u304c\u89e3\u6790\u30c4\u30fc\u30eb\u306b\u9001\u3089\u308c\u307e\u3059\u3002<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"midashi3\"><span id=\"GoogleGTM\">Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u306e\u6d3b\u7528<\/span><\/h3>\n<p>\u4ee5\u524d\u306f\u3001\u65b0\u3057\u3044\u8a08\u6e2c\u8a2d\u5b9a\u3092\u8ffd\u52a0\u3059\u308b\u305f\u3073\u306b\u3001Web\u30b5\u30a4\u30c8\u306e\u30bd\u30fc\u30b9\u30b3\u30fc\u30c9\u3092\u76f4\u63a5\u66f8\u304d\u63db\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u3092\u300c\u30cf\u30fc\u30c9\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u300d\u3068\u547c\u3073\u307e\u3059\u304c\u3001\u3053\u306e\u65b9\u6cd5\u306b\u306f\u30a8\u30f3\u30b8\u30cb\u30a2\u306e\u624b\u9593\u304c\u304b\u304b\u3063\u305f\u308a\u3001\u30b5\u30a4\u30c8\u306e\u52d5\u4f5c\u304c\u91cd\u304f\u306a\u3063\u305f\u308a\u3059\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u3066\u304f\u308c\u308b\u306e\u304c\u3001<strong>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08<span style=\"color: #3366ff;\">GTM<\/span>\uff09\u306a\u3069\u306e\u300c<span style=\"color: #3366ff;\">\u30bf\u30b0\u7ba1\u7406\u30c4\u30fc\u30eb<\/span>\u300d<\/strong>\u3067\u3059\u3002<span style=\"background-color: #ffcc99;\"><strong>\u30b5\u30a4\u30c8\u306b\u4e00\u5ea6\u3060\u3051GTM\u306e\u30b3\u30fc\u30c9\u3092\u57cb\u3081\u8fbc\u3081\u3070\u3001\u3042\u3068\u306f\u7ba1\u7406\u753b\u9762\u4e0a\u306e\u64cd\u4f5c\u3060\u3051\u3067\u3001\u8ab0\u3067\u3082\u7c21\u5358\u306b\u30bf\u30b0\u306e\u8ffd\u52a0\u3084\u4fee\u6b63\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"padding: 1rem 2rem; border: 3px solid #000066;\">\n<p><span style=\"background-color: #99ccff;\"><strong>\u4e8b\u4f8b\uff1a\u3042\u308b\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30a4\u30c8\u306e\u6d3b\u7528<\/strong><\/span><\/p>\n<p>\u3042\u308b\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u3092\u6271\u3046\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u306f\u3001GTM\u3092\u4f7f\u3063\u3066\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3002\u30c8\u30ea\u30ac\u30fc\u3092\u300c\u7279\u5b9a\u306e\u30ea\u30f3\u30af\u30af\u30ea\u30c3\u30af\u6642\u300d\u306b\u8a2d\u5b9a\u3057\u3001\u5909\u6570\u3067\u30ea\u30f3\u30af\u306e\u540d\u524d\u3092\u8a18\u9332\u3057\u305f\u7d50\u679c\u3001\u3069\u306e\u30ea\u30f3\u30af\u304c\u6700\u3082\u30af\u30ea\u30c3\u30af\u3055\u308c\u3001\u53ce\u76ca\u306b\u7e4b\u304c\u3063\u3066\u3044\u308b\u304b\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u7121\u99c4\u306a\u30ea\u30f3\u30af\u3092\u6e1b\u3089\u3057\u3001\u30af\u30ea\u30c3\u30af\u7387\u309220%\u5411\u4e0a\u3055\u305b\u305f\u4e8b\u4f8b\u304c\u3042\u308a\u307e\u3059\u3002GTM\u306f\u3001\u3053\u3046\u3057\u305f\u67d4\u8edf\u306a\u8a2d\u5b9a\u3067\u30c7\u30fc\u30bf\u3092\u52b9\u7387\u7684\u306b\u96c6\u3081\u3089\u308c\u308b\u306e\u304c\u5f37\u307f\u3067\u3059\u3002<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h3 class=\"midashi3\"><span id=\"GTM3\">GTM\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e3\u3064\u306e\u30ad\u30fc\u30ef\u30fc\u30c9<\/span><\/h3>\n<p>GTM\u3092\u4f7f\u3044\u3053\u306a\u3059\u305f\u3081\u306b\u3001\u307e\u305a\u306f\u4ee5\u4e0b\u306e3\u3064\u306e\u6982\u5ff5\u3092\u30bb\u30c3\u30c8\u3067\u899a\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<ol class=\"bango\">\n<li><strong><span style=\"color: #3366ff;\">\u30bf\u30b0<\/span>\uff08Tag\uff09\uff1a\u300c\u4f55\u3092\u5b9f\u884c\u3059\u308b\u304b\u300d\u306e\u6c7a\u5b9a\u3000<\/strong>\u4f8b\uff09GA4\u306b\u30c7\u30fc\u30bf\u3092\u9001\u308b<\/li>\n<li><strong><span style=\"color: #3366ff;\">\u30c8\u30ea\u30ac\u30fc<\/span>\uff08Trigger\uff09\uff1a\u300c\u3044\u3064\u5b9f\u884c\u3059\u308b\u304b\u300d\u3068\u3044\u3046\u6761\u4ef6\u306e\u6c7a\u5b9a\u3000<\/strong>\u4f8b\uff09\u8cfc\u5165\u5b8c\u4e86\u30da\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u305f\u6642<\/li>\n<li><strong><span style=\"color: #3366ff;\">\u5909\u6570<\/span>\uff08Variable\uff09\uff1a\u300c\u3069\u3093\u306a\u60c5\u5831\u3092\u4f7f\u3046\u304b\u300d\u3092\u5b9a\u7fa9\u3000<\/strong>\u4f8b\uff09\u5546\u54c1\u306e\u91d1\u984d\u3001URL\u306a\u3069<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><strong>\u3053\u306e3\u3064\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u300c\u7279\u5b9a\u306e\u30dc\u30bf\u30f3\u304c\u62bc\u3055\u308c\u305f\u6642\u306b\u3001\u305d\u306e\u30dc\u30bf\u30f3\u306e\u540d\u524d\u3092\u8a18\u9332\u3057\u3066\u9001\u4fe1\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u9ad8\u5ea6\u306a\u8a08\u6e2c\u3082\u3001\u30a8\u30f3\u30b8\u30cb\u30a2\u306b\u983c\u3089\u305a\u306b\u5b9f\u73fe\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"midashi2\"><span id=\"i-3\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\uff09\uff5e\u6210\u529f\u3092\u5b9a\u7fa9\u3057\u3066\u6700\u9069\u5316\u3059\u308b<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3907\" src=\"https:\/\/www.n-academy.jp\/pre\/wp-content\/uploads\/2026\/03\/pre_digital-marketing_04_05_04.png\" alt=\"\" width=\"1280\" height=\"853\" \/><\/p>\n<p><span style=\"color: #3366ff;\"><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/strong><\/span>\u3068\u306f\u3001<span style=\"background-color: #ffcc99;\"><strong>\u30d3\u30b8\u30cd\u30b9\u306e\u76ee\u6a19\uff08KGI\uff09\u3092\u5177\u4f53\u7684\u3067\u6e2c\u5b9a\u53ef\u80fd\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u843d\u3068\u3057\u8fbc\u3093\u3060\u3082\u306e<\/strong><\/span>\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u6700\u7d42\u7684\u306a\u8cfc\u5165\u3084\u5951\u7d04\u3060\u3051\u3092\u8ffd\u3044\u304b\u3051\u3066\u3044\u308b\u3068\u3001\u30c7\u30fc\u30bf\u304c\u5c11\u306a\u3059\u304e\u3066\u5206\u6790\u304c\u96e3\u3057\u304f\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"midashi3\"><span id=\"GA4\">GA4\u3067\u306e\u300c\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3044\u3046\u8003\u3048\u65b9<\/span><\/h3>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3067\u306f\u30012024\u5e743\u6708\u304b\u3089\u5f93\u6765\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3044\u3046\u547c\u3073\u65b9\u304c<strong>\u300c<span style=\"color: #3366ff;\">\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8<\/span>\u300d<\/strong>\u306b\u5909\u308f\u308a\u307e\u3057\u305f\u3002<strong>\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u7279\u306b\u91cd\u8981\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u300c\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u679c\u3092\u53ef\u8996\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"midashi3\"><span id=\"i-4\">\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u3059\u3059\u3081<\/span><\/h3>\n<p><span style=\"background-color: #ffcc99;\"><strong>\u6700\u7d42\u76ee\u6a19\uff08\u30de\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u306b\u81f3\u308b\u307e\u3067\u306e\u4e2d\u9593\u5730\u70b9\u3092\u8a08\u6e2c\u3059\u308b\u3053\u3068<\/strong><\/span>\u3092<strong>\u300c<span style=\"color: #3366ff;\">\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/span>\u300d<\/strong>\u3068\u547c\u3073\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001BtoB\u30d3\u30b8\u30cd\u30b9\u3084\u9ad8\u984d\u306a\u5546\u6750\u3092\u6271\u3063\u3066\u3044\u308b\u5834\u5408\u3001\u3044\u304d\u306a\u308a\u6210\u7d04\u304c\u767a\u751f\u3059\u308b\u3053\u3068\u306f\u7a00\u3067\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u4e2d\u9593\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul class=\"chef\">\n<li><strong>EC\u30b5\u30a4\u30c8\u306e\u5834\u5408\uff1a<\/strong>\u30ab\u30fc\u30c8\u306b\u5546\u54c1\u3092\u5165\u308c\u305f\u3001\u304a\u6c17\u306b\u5165\u308a\u767b\u9332\u3092\u3057\u305f<\/li>\n<li><strong>BtoB\u306e\u5834\u5408\uff1a<\/strong>\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u3001\u30e1\u30eb\u30de\u30ac\u306b\u767b\u9332\u3057\u305f<\/li>\n<li><strong>\u5e97\u8217\u578b\u306e\u5834\u5408\uff1a<\/strong>\u96fb\u8a71\u30dc\u30bf\u30f3\u3092\u62bc\u3057\u305f\u3001\u5730\u56f3\u3092\u78ba\u8a8d\u3057\u305f<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #3366ff;\">\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/span>\u3092\u8a08\u6e2c\u3059\u308b\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8<\/strong>\u306f\u3001<span style=\"background-color: #ffcc99;\"><strong>\u300c\u3069\u3053\u3067\u3064\u307e\u305a\u3044\u3066\u3044\u308b\u304b\u300d\u304c\u898b\u3048\u308b\u3088\u3046\u306b\u306a\u308b\u3053\u3068<\/strong><\/span>\u3067\u3059\u3002\u4f8b\u3048\u3070\u300c\u30ab\u30fc\u30c8\u306b\u306f\u5165\u308c\u308b\u3051\u308c\u3069\u8cfc\u5165\u3057\u306a\u3044\u300d\u3068\u3044\u3046\u4eba\u304c\u591a\u3051\u308c\u3070\u3001\u6c7a\u6e08\u753b\u9762\u306b\u554f\u984c\u304c\u3042\u308b\u306e\u304b\u3082\u3057\u308c\u306a\u3044\u3001\u3068\u3044\u3063\u305f\u4eee\u8aac\u3092\u7acb\u3066\u3066\u6539\u5584\u306b\u7e4b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<div style=\"padding: 1rem 2rem; border: 3px solid #000066;\">\n<p><span style=\"background-color: #99ccff;\"><strong>\u4e8b\u4f8b\uff1a\u3042\u308be\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u306e\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/strong><\/span><\/p>\n<p>\u3042\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3067\u306f\u3001\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u300cadd_to_cart\u300d\uff08\u30ab\u30fc\u30c8\u8ffd\u52a0\uff09\u3092\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u8a2d\u5b9a\u3002\u30de\u30af\u30ed\u306e\u300cpurchase\u300d\uff08\u8cfc\u5165\uff09\u3068\u7d44\u307f\u5408\u308f\u305b\u3001\u96e2\u8131\u30dd\u30a4\u30f3\u30c8\u3092\u5206\u6790\u3057\u305f\u7d50\u679c\u3001\u30ab\u30fc\u30c8\u753b\u9762\u306e\u6539\u5584\u3067\u8cfc\u5165\u7387\u309215%\u5411\u4e0a\u3055\u305b\u305f\u4e8b\u4f8b\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>\u3053\u3046\u3057\u305f\u4e2d\u9593\u6307\u6a19\u3092\u8ffd\u3046\u3053\u3068\u3067\u3001\u5168\u4f53\u306e\u6210\u679c\u3092\u6bb5\u968e\u7684\u306b\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"midashi2\"><span id=\"UTM\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\uff5e\u300c\u3069\u3053\u304b\u3089\u6765\u305f\u304b\u300d\u3092\u7a81\u304d\u6b62\u3081\u308b<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3906\" src=\"https:\/\/www.n-academy.jp\/pre\/wp-content\/uploads\/2026\/03\/pre_digital-marketing_04_05_05.png\" alt=\"\" width=\"1280\" height=\"853\" \/><\/p>\n<p><span style=\"background-color: #ffcc99;\"><strong>\u304a\u5ba2\u69d8\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u6765\u305f\u306e\u304b\u3001SNS\u304b\u3089\u6765\u305f\u306e\u304b\u3001\u3042\u308b\u3044\u306f\u30e1\u30eb\u30de\u30ac\u304b\u3089\u6765\u305f\u306e\u304b\u3002\u3053\u308c\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u3044<\/strong><\/span>\u306e\u304c<strong>\u300c<span style=\"color: #3366ff;\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf<\/span>\u300d<\/strong>\u3067\u3059\u3002<\/p>\n<p>URL\u306e\u672b\u5c3e\u306b\u300c?utm_source=\u2026\u300d\u3068\u3044\u3063\u305f\u7279\u5b9a\u306e\u6587\u5b57\u5217\u3092\u4ed8\u3051\u8db3\u3059\u3053\u3068\u3067\u3001\u89e3\u6790\u30c4\u30fc\u30eb\u4e0a\u3067\u6d41\u5165\u5143\u3092\u7d30\u304b\u304f\u5206\u985e\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"midashi3\"><span id=\"i-5\">\u30bb\u30c3\u30c8\u3067\u4f7f\u3046\uff13\u3064\u306e\u30d1\u30e9\u30e1\u30fc\u30bf<\/span><\/h3>\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u306f\u4e3b\u306b5\u3064\u306e\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u307e\u305a\u306f\u4ee5\u4e0b\u306e3\u3064\u3092\u30bb\u30c3\u30c8\u3067\u4f7f\u3046\u306e\u304c\u57fa\u672c\u3067\u3059\u3002<\/p>\n<ol class=\"bango\">\n<li><strong>utm_source\uff08<span style=\"color: #3366ff;\">\u30bd\u30fc\u30b9<\/span>\uff09\uff1a<\/strong>Google\u3001Facebook\u3001\u30e1\u30eb\u30de\u30ac\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u6d41\u5165\u5143<\/li>\n<li><strong>utm_medium\uff08<span style=\"color: #3366ff;\">\u30e1\u30c7\u30a3\u30a2<\/span>\uff09\uff1a<\/strong>cpc\uff08\u5e83\u544a\uff09\u3001social\uff08SNS\uff09\u3001email\uff08\u30e1\u30fc\u30eb\uff09\u306a\u3069\u3001\u6d41\u5165\u306e\u7a2e\u985e<\/li>\n<li><strong>utm_campaign\uff08<span style=\"color: #3366ff;\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/span>\uff09\uff1a<\/strong>2026\u5e74\u6625\u30bb\u30fc\u30eb\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u65bd\u7b56\u306a\u3069\u3001\u65bd\u7b56\u306e\u540d\u524d<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<div style=\"padding: 1rem 2rem; border: 3px solid #000066;\">\n<p><span style=\"background-color: #99ccff;\"><strong>\u4e8b\u4f8b\uff1a\u3042\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306eUTM\u6d3b\u7528<\/strong><\/span><\/p>\n<p>\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u6625\u30bb\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001utm_campaign\u3092\u300cspring_sale_2026\u300d\u306b\u7d71\u4e00\u3002utm_source\u3067SNS\u3068\u30e1\u30fc\u30eb\u3092\u5206\u3051\u3001utm_medium\u3067\u300csocial\u300d\u3068\u300cemail\u300d\u3092\u8a2d\u5b9a\u3057\u305f\u7d50\u679c\u3001\u30e1\u30fc\u30eb\u7d4c\u7531\u306e\u6d41\u5165\u304c\u6700\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044\u3053\u3068\u304c\u5224\u660e\u3057\u3001\u6b21\u56de\u306e\u4e88\u7b97\u914d\u5206\u3092\u6700\u9069\u5316\u3057\u305f\u4e8b\u4f8b\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>\u3053\u3046\u3057\u305f\u5206\u985e\u3067\u3001\u52b9\u679c\u7684\u306a\u30c1\u30e3\u30cd\u30eb\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"midashi3\"><span id=\"i-6\">\u904b\u7528\u306e\u30eb\u30fc\u30eb\uff5e\u547d\u540d\u898f\u5247\u3092\u7d71\u4e00\u3059\u308b<\/span><\/h3>\n<p>\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u904b\u7528\u3059\u308b\u969b\u306f\u3001\u30c1\u30fc\u30e0\u5185\u3067\u300c\u66f8\u304d\u65b9\u306e\u30eb\u30fc\u30eb\u300d\u3092\u6c7a\u3081\u3066\u304a\u304f\u3053\u3068\u304c\u3068\u3066\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n<ul class=\"chef\">\n<li><strong>\u3059\u3079\u3066\u5c0f\u6587\u5b57\u3067\u66f8\u304f\uff1a<\/strong>Facebook\u3068facebook\u306f\u5225\u306e\u3082\u306e\u3068\u3057\u3066\u96c6\u8a08\u3055\u308c\u308b\u305f\u3081\u3001\u5c0f\u6587\u5b57\u306b\u7d71\u4e00<\/li>\n<li><strong>\u65e5\u672c\u8a9e\u3092\u4f7f\u308f\u306a\u3044\uff1a<\/strong>\u6587\u5b57\u5316\u3051\u3092\u9632\u3050\u305f\u3081\u3001\u5fc5\u305a\u534a\u89d2\u82f1\u6570\u5b57\u3092\u4f7f\u7528<\/li>\n<li><strong>\u30b9\u30da\u30fc\u30b9\u3092\u907f\u3051\u308b\uff1a<\/strong>\u5358\u8a9e\u306e\u9593\u3092\u7a7a\u3051\u305f\u3044\u6642\u306f\u3001\u30a2\u30f3\u30c0\u30fc\u30d0\u30fc\uff08_\uff09\u3084\u30cf\u30a4\u30d5\u30f3\uff08-\uff09\u3092\u4e00\u8cab\u3057\u3066\u4f7f\u7528<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 class=\"midashi3\"><span id=\"UTM-2\">\u6ce8\u610f\uff5c\u30b5\u30a4\u30c8\u5185\u306e\u30ea\u30f3\u30af\u306bUTM\u3092\u4f7f\u308f\u306a\u3044<\/span><\/h3>\n<p>\u3088\u304f\u3042\u308b\u9593\u9055\u3044\u3068\u3057\u3066\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u5185\u306e\u30d0\u30ca\u30fc\uff08\u4f8b\uff1a\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u304b\u3089\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30da\u30fc\u30b8\u3078\u306e\u30ea\u30f3\u30af\uff09\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u3051\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3092\u3084\u3063\u3066\u3057\u307e\u3046\u3068\u3001\u305b\u3063\u304b\u304f\u5e83\u544a\u3084\u691c\u7d22\u304b\u3089\u6765\u3066\u304f\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u6d41\u5165\u60c5\u5831\u304c\u3001\u30b5\u30a4\u30c8\u5185\u3092\u79fb\u52d5\u3057\u305f\u77ac\u9593\u306b\u4e0a\u66f8\u304d\u3055\u308c\u3066\u6d88\u3048\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u3069\u306e\u5e83\u544a\u304c\u52b9\u679c\u7684\u3060\u3063\u305f\u304b\u304c\u5206\u304b\u3089\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u305f\u3081\u3001<span style=\"background-color: #ffcc99;\"><strong>\u30b5\u30a4\u30c8\u5185\u306e\u30af\u30ea\u30c3\u30af\u3092\u8a08\u308a\u305f\u3044\u6642\u306fGTM\u306e\u30af\u30ea\u30c3\u30af\u8a08\u6e2c\u6a5f\u80fd\u3092\u4f7f\u3044\u307e\u3057\u3087\u3046\u3002<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"midashi2\"><span id=\"i-7\">\u8a08\u6e2c\u3067\u3088\u304f\u3042\u308b\u5931\u6557\u3092\u9632\u3050\u305f\u3081\u306b<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3908\" src=\"https:\/\/www.n-academy.jp\/pre\/wp-content\/uploads\/2026\/03\/pre_digital-marketing_04_05_06.png\" alt=\"\" width=\"1280\" height=\"853\" \/><\/p>\n<p>\u8a08\u6e2c\u306e\u6e96\u5099\u3092\u6574\u3048\u3066\u3082\u3001\u8a2d\u5b9a\u30df\u30b9\u3084\u904b\u7528\u306e\u4e0d\u5099\u306b\u3088\u3063\u3066\u30c7\u30fc\u30bf\u304c\u6b63\u3057\u304f\u53d6\u5f97\u3067\u304d\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u6b63\u78ba\u306a\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u8a08\u6e2c\u74b0\u5883\u304c\u9069\u5207\u306b\u6574\u3063\u3066\u3044\u308b\u304b\u3092\u5b9a\u671f\u7684\u306b\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5b9f\u52d9\u3067\u3088\u304f\u898b\u3089\u308c\u308b\u4ee3\u8868\u7684\u306a\u300c\u3064\u307e\u305a\u304d\u30dd\u30a4\u30f3\u30c8\u300d\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"midashi3\"><span id=\"3-2\">\u8a08\u6e2c\u8a2d\u5b9a\u3067\u3088\u304f\u3042\u308b3\u3064\u306e\u5931\u6557<\/span><\/h3>\n<p data-start=\"319\" data-end=\"402\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8a08\u6e2c\u3067\u306f\u3001\u30bf\u30b0\u306e\u8a2d\u5b9a\u3084\u30c4\u30fc\u30eb\u306e\u521d\u671f\u8a2d\u5b9a\u306b\u3088\u3063\u3066\u30c7\u30fc\u30bf\u306e\u7cbe\u5ea6\u304c\u5927\u304d\u304f\u5de6\u53f3\u3055\u308c\u307e\u3059\u3002<br data-start=\"371\" data-end=\"374\" \/>\u7279\u306b\u521d\u5fc3\u8005\u304c\u3064\u307e\u305a\u304d\u3084\u3059\u3044\u306e\u304c\u3001\u6b21\u306e3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<h4 class=\"midashi4\"><span style=\"font-size: 12pt;\">\u30c7\u30fc\u30bf\u306e\u4e8c\u91cd\u30ab\u30a6\u30f3\u30c8<\/span><\/h4>\n<p data-start=\"281\" data-end=\"335\"><span style=\"background-color: #99ccff;\"><strong data-start=\"281\" data-end=\"290\">\uff1c\u8d77\u304d\u308b\u73fe\u8c61\uff1e<\/strong><\/span><br data-start=\"290\" data-end=\"293\" \/>\u540c\u3058\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3084\u30af\u30ea\u30c3\u30af\u306a\u3069\uff09\u304c2\u56de\u4ee5\u4e0a\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p data-start=\"337\" data-end=\"442\"><span style=\"background-color: #99ccff;\"><strong data-start=\"337\" data-end=\"345\">\uff1c\u6c17\u3065\u304d\u65b9\uff1e<\/strong><\/span><br data-start=\"345\" data-end=\"348\" \/>GA4\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3084\u30a4\u30d9\u30f3\u30c8\u6570\u304c\u4e0d\u81ea\u7136\u306b\u591a\u304f\u306a\u308a\u3001\u5b9f\u969b\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3068\u5408\u308f\u306a\u304f\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5b9f\u614b\u3088\u308a\u4f4e\u304f\u898b\u3048\u305f\u308a\u3001\u5e83\u544a\u65bd\u7b56\u306e\u52b9\u679c\u5224\u65ad\u3092\u8aa4\u308b\u539f\u56e0\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p data-start=\"444\" data-end=\"508\"><span style=\"background-color: #99ccff;\"><strong data-start=\"444\" data-end=\"450\">\uff1c\u539f\u56e0\uff1e<\/strong><\/span><br data-start=\"450\" data-end=\"453\" \/>\u540c\u3058\u30bf\u30b0\u304c\u8907\u6570\u8a2d\u7f6e\u3055\u308c\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u3001\u7279\u306bGTM\u3068HTML\u30bd\u30fc\u30b9\u3078\u306e\u76f4\u66f8\u304d\u304c\u6df7\u5728\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u767a\u751f\u3057\u307e\u3059\u3002<\/p>\n<p data-start=\"510\" data-end=\"589\"><span style=\"background-color: #00ccff;\"><strong data-start=\"510\" data-end=\"516\"><span style=\"background-color: #99ccff;\">\uff1c\u5bfe\u7b56\uff1e<\/span><\/strong><\/span><strong data-start=\"510\" data-end=\"516\">\ud83d\udca1\u00a0<\/strong><br data-start=\"516\" data-end=\"519\" \/>\u30bf\u30b0\u7ba1\u7406\u3092GTM\u306b\u4e00\u672c\u5316\u3057\u3001\u91cd\u8907\u3057\u3066\u3044\u308b\u30bf\u30b0\u3092\u524a\u9664\u3057\u307e\u3059\u3002GTM\u306e\u30d7\u30ec\u30d3\u30e5\u30fc\u30e2\u30fc\u30c9\u3092\u4f7f\u3044\u3001\u30bf\u30b0\u306e\u767a\u706b\u304c1\u56de\u3060\u3051\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"midashi4\"><span style=\"font-size: 12pt;\">\u793e\u5185\u306e\u30a2\u30af\u30bb\u30b9\u304c\u542b\u307e\u308c\u308b<\/span><\/h4>\n<p data-start=\"613\" data-end=\"667\"><span style=\"background-color: #99ccff;\"><strong data-start=\"281\" data-end=\"290\">\uff1c\u8d77\u304d\u308b\u73fe\u8c61\uff1e<\/strong><\/span><br data-start=\"622\" data-end=\"625\" 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data-end=\"898\"><span style=\"background-color: #00ccff;\"><strong data-start=\"510\" data-end=\"516\"><span style=\"background-color: #99ccff;\">\uff1c\u5bfe\u7b56\uff1e<\/span><\/strong><\/span><strong data-start=\"510\" data-end=\"516\">\ud83d\udca1\u00a0<\/strong><br data-start=\"827\" data-end=\"830\" \/>GA4\u306e\u7ba1\u7406\u753b\u9762\u3067\u81ea\u793e\u30aa\u30d5\u30a3\u30b9\u306eIP\u30a2\u30c9\u30ec\u30b9\u3092\u9664\u5916\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u5b9a\u671f\u7684\u306b\u30ec\u30dd\u30fc\u30c8\u3092\u78ba\u8a8d\u3057\u3001\u7570\u5e38\u306a\u30a2\u30af\u30bb\u30b9\u304c\u306a\u3044\u304b\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"midashi4\"><span style=\"font-size: 12pt;\">\u30c7\u30fc\u30bf\u304c\u6d88\u3048\u3066\u3057\u307e\u3046<\/span><\/h4>\n<p data-start=\"920\" data-end=\"970\"><span style=\"background-color: #99ccff;\"><strong data-start=\"281\" data-end=\"290\">\uff1c\u8d77\u304d\u308b\u73fe\u8c61\uff1e<\/strong><\/span><br data-start=\"929\" data-end=\"932\" \/>\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u304c\u7a81\u7136\u95b2\u89a7\u3067\u304d\u306a\u304f\u306a\u308a\u3001\u4e00\u5b9a\u671f\u9593\u3088\u308a\u524d\u306e\u5206\u6790\u304c\u3067\u304d\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p data-start=\"972\" data-end=\"1051\"><span style=\"background-color: #99ccff;\"><strong data-start=\"337\" data-end=\"345\">\uff1c\u6c17\u3065\u304d\u65b9\uff1e<\/strong><\/span><br data-start=\"980\" data-end=\"983\" \/>GA4\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u53e4\u3044\u30c7\u30fc\u30bf\u304c\u8868\u793a\u3055\u308c\u305a\u3001\u300c\u30c7\u30fc\u30bf\u306a\u3057\u300d\u3068\u8868\u793a\u3055\u308c\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u9577\u671f\u7684\u306a\u65bd\u7b56\u306e\u52b9\u679c\u5206\u6790\u304c\u3067\u304d\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p data-start=\"1053\" data-end=\"1116\"><span style=\"background-color: #99ccff;\"><strong data-start=\"444\" data-end=\"450\">\uff1c\u539f\u56e0\uff1e<\/strong><\/span><br data-start=\"1059\" data-end=\"1062\" \/>GA4\u306e\u30c7\u30fc\u30bf\u4fdd\u6301\u671f\u9593\u304c\u521d\u671f\u8a2d\u5b9a\uff082\u30f6\u6708\uff09\u306e\u307e\u307e\u306b\u306a\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u53e4\u3044\u30c7\u30fc\u30bf\u304c\u81ea\u52d5\u7684\u306b\u524a\u9664\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p data-start=\"1118\" data-end=\"1192\"><span style=\"background-color: #00ccff;\"><strong data-start=\"510\" data-end=\"516\"><span style=\"background-color: #99ccff;\">\uff1c\u5bfe\u7b56\uff1e<\/span><\/strong><\/span><strong data-start=\"510\" data-end=\"516\">\ud83d\udca1\u00a0<\/strong><br data-start=\"1124\" data-end=\"1127\" \/>GA4\u306e\u7ba1\u7406\u753b\u9762\u3067\u30c7\u30fc\u30bf\u4fdd\u6301\u671f\u9593\u3092\u300c14\u30f6\u6708\u300d\u306b\u5909\u66f4\u3057\u307e\u3059\u3002\u91cd\u8981\u306a\u30c7\u30fc\u30bf\u306f\u5b9a\u671f\u7684\u306b\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3057\u3066\u30d0\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u3066\u304a\u304f\u3068\u5b89\u5fc3\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"midashi3\"><span id=\"i-8\">\u8a08\u6e2c\u30c7\u30fc\u30bf\u306f\u300c\u6d3b\u7528\u3057\u3066\u3053\u305d\u610f\u5473\u304c\u3042\u308b\u300d<\/span><\/h3>\n<p data-start=\"138\" data-end=\"315\">\u307e\u305f\u3001\u8a08\u6e2c\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u81ea\u4f53\u304c\u76ee\u7684\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u3001\u300c\u3068\u308a\u3042\u3048\u305a\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u3066\u3044\u308b\u3051\u308c\u3069\u6d3b\u7528\u3067\u304d\u3066\u3044\u306a\u3044\u300d\u3068\u3044\u3046\u72b6\u614b\u3082\u907f\u3051\u305f\u3044\u3082\u306e\u3067\u3059\u3002\u30ec\u30dd\u30fc\u30c8\u3092\u307b\u3068\u3093\u3069\u78ba\u8a8d\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u308a\u3001\u6570\u5024\u3092\u898b\u3066\u3082\u6539\u5584\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u72b6\u614b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306ePDCA\u3092\u56de\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p data-start=\"317\" data-end=\"446\">\u3053\u3046\u3057\u305f\u72b6\u6cc1\u306f\u3001\u30c4\u30fc\u30eb\u5c0e\u5165\u5f8c\u306e\u904b\u7528\u30eb\u30fc\u30eb\u3084\u5206\u6790\u4f53\u5236\u304c\u6574\u3063\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u539f\u56e0\u3067\u8d77\u3053\u308b\u3053\u3068\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b\u4ed5\u7d44\u307f\u306f\u4f5c\u3063\u305f\u3082\u306e\u306e\u3001\u305d\u308c\u3092\u3069\u306e\u3088\u3046\u306b\u78ba\u8a8d\u3057\u3001\u3069\u306e\u3088\u3046\u306b\u65bd\u7b56\u6539\u5584\u3078\u3064\u306a\u3052\u308b\u306e\u304b\u304c\u6574\u7406\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u3001\u30c7\u30fc\u30bf\u306f\u84c4\u7a4d\u3055\u308c\u308b\u3060\u3051\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p data-start=\"448\" data-end=\"640\"><strong>\u8a08\u6e2c\u306f\u3042\u304f\u307e\u3067\u3001\u7686\u3055\u3093\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306e\u624b\u6bb5<\/strong>\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u30c1\u30fc\u30e0\u3067\u9031\u6b21\u306e\u30c7\u30fc\u30bf\u30ec\u30d3\u30e5\u30fc\u3092\u884c\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u5909\u5316\u3084\u65bd\u7b56\u306e\u6210\u679c\u3092\u5171\u6709\u3059\u308b\u3060\u3051\u3067\u3082\u3001\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3057\u305f\u4eee\u8aac\u691c\u8a3c\u306e\u30b5\u30a4\u30af\u30eb\u304c\u56de\u308a\u59cb\u3081\u307e\u3059\u3002GA4\u306e\u57fa\u672c\u7684\u306a\u30ec\u30dd\u30fc\u30c8\u306e\u898b\u65b9\u3092\u8eab\u306b\u3064\u3051\u306a\u304c\u3089\u3001\u5c0f\u3055\u306a\u6539\u5584\u3092\u7a4d\u307f\u91cd\u306d\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u8a08\u6e2c\u30c7\u30fc\u30bf\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6750\u6599\u306b\u306a\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2 class=\"midashi2\"><span id=\"i-9\">\u307e\u3068\u3081\uff5c\u8a08\u6e2c\u306f\u300c\u304a\u5ba2\u69d8\u3068\u306e\u5bfe\u8a71\u300d\u306e\u7b2c\u4e00\u6b69<\/span><\/h2>\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u8a08\u6e2c\u306f\u3001\u5358\u306a\u308b\u4e8b\u52d9\u7684\u306a\u4f5c\u696d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u3001\u304a\u5ba2\u69d8\u306e\u884c\u52d5\u3092\u6570\u5024\u3068\u3057\u3066\u53d7\u3051\u53d6\u308a\u3001\u3088\u308a\u826f\u3044\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u5bfe\u8a71\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n<ol class=\"bango\">\n<li><strong><span style=\"color: #3366ff;\">\u30bf\u30b0<\/span>\u3067\u3001\u304a\u5ba2\u69d8\u306e\u52d5\u304d\u3092\u4e01\u5be7\u306b\u898b\u5b88\u308a\u3001<\/strong><\/li>\n<li><strong><span style=\"color: #3366ff;\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/span>\u3067\u3001\u4f55\u304c\u6210\u529f\u304b\u3092\u5b9a\u7fa9\u3057\u3001<\/strong><\/li>\n<li><strong><span style=\"color: #3366ff;\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf<\/span>\u3067\u3001\u3069\u3053\u3067\u306e\u51fa\u4f1a\u3044\u304c\u5927\u5207\u3060\u3063\u305f\u304b\u3092\u77e5\u308b\u3002<\/strong><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u8e0f\u3080\u3053\u3068\u3067\u3001\u307f\u306a\u3055\u3093\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306f\u3001\u52d8\u306b\u983c\u3063\u305f\u3082\u306e\u304b\u3089\u3001\u78ba\u4fe1\u3092\u6301\u3063\u305f\u79d1\u5b66\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3078\u3068\u9032\u5316\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u3001\u57fa\u672c\u7684\u306a\u30bf\u30b0\u306e\u8a2d\u7f6e\u3068\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u610f\u5473\u306e\u3042\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8a2d\u5b9a\u304b\u3089\u59cb\u3081\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u305d\u306e\u7a4d\u307f\u91cd\u306d\u304c\u3001\u5c06\u6765\u7684\u306bAI\u306a\u3069\u306e\u9ad8\u5ea6\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u3044\u3053\u306a\u3057\u3001\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u5927\u304d\u306a\u529b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u6b21\u56de\u306e\u9023\u8f09\u3067\u3082\u3001\u7686\u3055\u3093\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u3055\u3089\u306b\u524d\u9032\u3055\u305b\u308b\u77e5\u8b58\u3092\u4e00\u7dd2\u306b\u304a\u5c4a\u3051\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3069\u3046\u305e\u3054\u671f\u5f85\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000; font-size: 18pt;\"><b>\u3082\u3063\u3068\u5b66\u3073\u305f\u3044\u65b9\u3078\uff5c\u95a2\u9023\u66f8\u7c4d<\/b><\/span><\/p>\n<p><a href=\"https:\/\/amzn.asia\/d\/9IEP9sW\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-1733\" src=\"https:\/\/www.n-academy.jp\/pre\/wp-content\/uploads\/2023\/03\/dijima_shoei.jpg\" alt=\"\u30c7\u30b8\u30bf\u30eb\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8d85\u5165\u9580\" width=\"207\" height=\"293\" \/><\/a>\u8457\u8005\uff1a\u68ee \u548c\u5409<br \/>\n\u51fa\u7248\u793e\uff1a\u3071\u308b\u51fa\u7248<br \/>\n\u767a\u58f2\u65e5\uff1a2022\u5e7412\u670822\u65e5<br \/>\n\u4fa1\u683c\uff1a\uffe51,650\uff08\u7a0e\u8fbc\uff09<br \/>\n\u5546\u54c1URL\uff1a<a href=\"https:\/\/amzn.asia\/d\/9IEP9sW\" target=\"_blank\" rel=\"noopener\"> https:\/\/amzn<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u76ee\u6b211 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