{"id":3462,"date":"2025-09-18T11:00:55","date_gmt":"2025-09-18T02:00:55","guid":{"rendered":"https:\/\/www.n-academy.jp\/pre\/?p=3462"},"modified":"2026-03-11T12:24:36","modified_gmt":"2026-03-11T03:24:36","slug":"digital-marketing_04_01","status":"publish","type":"post","link":"https:\/\/www.n-academy.jp\/pre\/2025\/09\/18\/digital-marketing_04_01\/","title":{"rendered":"\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8a2d\u8a08\u56f3 KGI\/KPI\u8a2d\u5b9a\u3068\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306e\u5168\u4f53\u50cf"},"content":{"rendered":"<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#_KGIKPI\"><span class=\"toc_number toc_depth_1\">1<\/span> \u306a\u305c\u76ee\u6a19\u8a2d\u5b9a\u304c\u6700\u91cd\u8981\u306a\u306e\u304b KGI\u3068KPI\u3092\u7406\u89e3\u3059\u308b<\/a><ul><li><a href=\"#_KGI\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u66d6\u6627\u306a\u9858\u3044\u304b\u3089\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3078 KGI\u306e\u529b<\/a><\/li><li><a href=\"#ECKGI\"><span class=\"toc_number toc_depth_2\">1.2<\/span> \u5b9f\u4f8b\uff1aEC\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u306eKGI\u8a2d\u5b9a<\/a><\/li><li><a href=\"#_KPI\"><span class=\"toc_number toc_depth_2\">1.3<\/span> \u30d7\u30ed\u30bb\u30b9\u306e\u9032\u6357\u3092\u6e2c\u308b KPI\u306e\u5b9a\u7fa9<\/a><\/li><\/ul><\/li><li><a href=\"#_KPI-2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u5206\u89e3\u306e\u6280\u8853 KPI\u30c4\u30ea\u30fc\u3067\u76ee\u6a19\u3068\u884c\u52d5\u3092\u7d50\u3073\u3064\u3051\u308b<\/a><ul><li><a href=\"#KPI\"><span class=\"toc_number toc_depth_2\">2.1<\/span> KPI\u30c4\u30ea\u30fc\u3068\u306f\uff1f\u4e00\u3064\u306e\u5927\u304d\u306a\u76ee\u6a19\u3092\u3001\u591a\u6570\u306e\u5c0f\u3055\u306a\u30ec\u30d0\u30fc\u3078<\/a><\/li><li><a href=\"#_ECKPI\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u5b9f\u8df5\u4f8b EC\u30b5\u30a4\u30c8\u306eKPI\u30c4\u30ea\u30fc\u3092\u69cb\u7bc9\u3059\u308b<\/a><\/li><li><a href=\"#ECKPI\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \uff1cEC\u30b5\u30a4\u30c8\u306eKPI\u30c4\u30ea\u30fc\uff1e<\/a><\/li><li><a href=\"#i\"><span class=\"toc_number toc_depth_2\">2.4<\/span> \u4ed6\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3078\u306e\u5fdc\u7528<\/a><\/li><\/ul><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">3<\/span> \u6307\u6a19\u304b\u3089\u884c\u52d5\u3078 \u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306e\u751f\u614b\u7cfb\u3092\u4fef\u77b0\u3059\u308b<\/a><ul><li><a href=\"#KPI-2\"><span class=\"toc_number toc_depth_2\">3.1<\/span> KPI\u3068\u30c1\u30e3\u30cd\u30eb\u306e\u9023\u643a \u9069\u5207\u306a\u4ed5\u4e8b\u306b\u3001\u9069\u5207\u306a\u9053\u5177\u3092<\/a><\/li><li><a href=\"#3\"><span class=\"toc_number toc_depth_2\">3.2<\/span> 3\u3064\u306e\u4e3b\u8981\u30c1\u30e3\u30cd\u30eb\u30bf\u30a4\u30d7\u3068\u305d\u306e\u5f79\u5272<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">3.3<\/span> \u8a08\u753b\u3092\u57fa\u306b\u3001\u5b9f\u884c\u3078\u79fb\u3059<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2 class=\"midashi2\"><span id=\"_KGIKPI\">\u306a\u305c\u76ee\u6a19\u8a2d\u5b9a\u304c\u6700\u91cd\u8981\u306a\u306e\u304b KGI\u3068KPI\u3092\u7406\u89e3\u3059\u308b<\/span><\/h2>\n<h3><\/h3>\n<h3 class=\"midashi3\"><span id=\"_KGI\"><strong>\u66d6\u6627\u306a\u9858\u3044\u304b\u3089\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3078 KGI\u306e\u529b<\/strong><\/span><\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u571f\u53f0\u306f<span style=\"color: #3366ff;\"><strong>KGI\u8a2d\u5b9a<\/strong><\/span>\u3067\u3059\u3002KGI\u306f\u3001<strong>\u671f\u9593\u5185\u306b\u9054\u6210\u3059\u3079\u304d\u91cd\u8981\u306a\u6210\u679c\u3092\u3001\u5177\u4f53\u7684\u30fb\u6e2c\u5b9a\u53ef\u80fd\u306a\u6570\u5024\u3067\u5b9a\u7fa9<\/strong>\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u58f2\u4e0a\u3092\u5897\u3084\u3059\u300d\u3067\u306f\u306a\u304f\u3001\u300cEC\u30b5\u30a4\u30c8\u306e\u58f2\u4e0a\u3092\u5e74\u5ea6\u672b\u307e\u3067\u306b\u524d\u5e74\u6bd415%\u5897\u52a0\u3055\u305b\u308b\u300d\u306e\u3088\u3046\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b<strong>\u76ee\u6a19\u3092\u5177\u4f53\u5316\u3059\u308b\u969b\u306b\u5f79\u7acb\u3064\u306e\u304c\u3001\u300c<span style=\"color: #3366ff;\">SMART<\/span>\u300d\u3068\u3044\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/strong>\u3067\u3059\u3002<\/p>\n<ul class=\"chef\">\n<li><strong><span style=\"color: #3366ff;\"><span style=\"color: #ff0000;\">S<\/span>pecific<\/span>\uff1a\u5177\u4f53\u7684\u306b\uff08\u4f8b\uff1aEC\u30b5\u30a4\u30c8\u306e\u58f2\u4e0a\uff09<\/strong><\/li>\n<li><strong><span style=\"color: #3366ff;\"><span style=\"color: #ff0000;\">M<\/span>easurable<\/span>\uff1a\u6e2c\u5b9a\u53ef\u80fd\u304b\uff08\u4f8b\uff1a\u524d\u5e74\u6bd415%\u5897\uff09<\/strong><\/li>\n<li><strong><span style=\"color: #3366ff;\"><span style=\"color: #ff0000;\">A<\/span>chievable<\/span>\uff1a\u9054\u6210\u53ef\u80fd\u304b\uff08\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u304b\uff09<\/strong><\/li>\n<li><strong><span style=\"color: #3366ff;\"><span style=\"color: #ff0000;\">R<\/span>elevant<\/span>\uff1a\u4e8b\u696d\u76ee\u6a19\u3068\u95a2\u9023\u3057\u3066\u3044\u308b\u304b\uff08\u7d4c\u55b6\u6226\u7565\u3068\u4e00\u81f4\u3057\u3066\u3044\u308b\u304b\uff09<\/strong><\/li>\n<li><strong><span style=\"color: #3366ff;\"><span style=\"color: #ff0000;\">T<\/span>ime-bound<\/span>\uff1a\u671f\u9650\u304c\u3042\u308b\u304b\uff08\u4f8b\uff1a\u5e74\u5ea6\u672b\u307e\u3067\u306b\uff09<\/strong><\/li>\n<\/ul>\n<h3><\/h3>\n<div style=\"padding: 1rem 2rem; border: 3px solid #000066;\">\n<h3><span id=\"ECKGI\">\u5b9f\u4f8b\uff1aEC\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u306eKGI\u8a2d\u5b9a<\/span><\/h3>\n<p>\u3042\u308b\u4e2d\u5c0fEC\u30b5\u30a4\u30c8\u306e\u30aa\u30fc\u30ca\u30fc\u304c\u3001\u7f8e\u5bb9\u30b0\u30c3\u30ba\u3092\u6271\u3063\u3066\u3044\u307e\u3059\u3002\u66d6\u6627\u306a\u300c\u58f2\u4e0a\u30a2\u30c3\u30d7\u300d\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u3057\u3001SMART\u3067\u5177\u4f53\u5316\u3059\u308b\u3068\u3001\u300c2025\u5e74\u5ea6\u672b\u307e\u3067\u306b\u3001\u30b9\u30ad\u30f3\u30b1\u30a2\u5546\u54c1\u306e\u6708\u9593\u58f2\u4e0a\u3092\u524d\u5e74\u6bd420%\u5897\u52a0\u3055\u305b\u308b\uff08\u73fe\u5728\u6708500\u4e07\u5186\u2192600\u4e07\u5186\uff09\u300d\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3092\u7d4c\u55b6\u9663\u3068\u5171\u6709\u3057\u3001\u55b6\u696d\u76ee\u6a19\uff08\u65b0\u898f\u9867\u5ba220%\u5897\uff09\u3068\u9023\u52d5\u3055\u305b\u307e\u3057\u305f\u3002\u7d50\u679c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u3092\u30b9\u30ad\u30f3\u30b1\u30a2\u30ab\u30c6\u30b4\u30ea\u306b\u96c6\u4e2d\u3067\u304d\u3001\u4e8b\u696d\u5168\u4f53\u306e\u6210\u9577\u306b\u76f4\u7d50\u3057\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n<p><strong><span style=\"color: #3366ff;\">KGI<\/span><\/strong>\u306f<strong>\u58f2\u4e0a\u9ad8\u3001\u5229\u76ca\u3001\u6210\u7d04\u4ef6\u6570\u306a\u3069\u4e8b\u696d\u306e\u6839\u5e79\u3068\u306a\u308b\u6307\u6a19<\/strong>\u3067\u3059\u3002\u8a2d\u5b9a\u6642\u306f\u3001\u7d4c\u55b6\u5c64\u3084\u55b6\u696d\u3068\u306e\u5bfe\u8a71\u304c\u9375\u3068\u306a\u308a\u307e\u3059\u3002<span style=\"background-color: #ffcc99;\"><strong>\u90e8\u9580\u9593\u306e\u76ee\u6a19\u3092\u3059\u308a\u5408\u308f\u305b\u3001\u6210\u529f\u306e\u5b9a\u7fa9\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u4e8b\u696d\u6210\u9577\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"midashi3\"><span id=\"_KPI\">\u30d7\u30ed\u30bb\u30b9\u306e\u9032\u6357\u3092\u6e2c\u308b KPI\u306e\u5b9a\u7fa9<\/span><\/h3>\n<p>KGI\u304c\u5b9a\u307e\u3063\u305f\u3089\u3001<span style=\"color: #3366ff;\"><strong>KPI<\/strong><\/span>\u3067\u9053\u7b4b\u3092\u6e2c\u308a\u307e\u3059\u3002KPI\u306f<strong>KGI\u9054\u6210\u306e\u305f\u3081\u306e\u4e2d\u9593\u76ee\u6a19\u3067\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u5f71\u97ff\u3092\u4e0e\u3048\u3089\u308c\u308b\u6307\u6a19<\/strong>\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001KGI\u300c\u6708\u9593\u58f2\u4e0a1,000\u4e07\u5186\u300d\u306a\u3089\u3001KPI\u306f\u300c\u8a2a\u554f\u8005\u6570\u300d\u300c\u8cfc\u5165\u7387\uff08CVR\u3001Conversion Rate\uff09\u300d\u300c\u5e73\u5747\u9867\u5ba2\u5358\u4fa1\u300d\u3068\u3044\u3063\u305f\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>KPI\u306e\u529b\u306f\u4e8c\u3064\u3042\u308a\u307e\u3059\u3002\u4e00\u3064\u306f\u3001<span style=\"background-color: #ffcc99;\"><strong>KGI\u9054\u6210\u306e\u53ef\u80fd\u6027\u3092\u4e88\u6e2c\u3059\u308b\u300c\u5148\u884c\u6307\u6a19\u300d\u3068\u3057\u3066\u306e\u5f79\u5272<\/strong><\/span>\u3002\u3082\u3046\u4e00\u3064\u306f\u3001<span style=\"background-color: #ffcc99;\"><strong>\u554f\u984c\u767a\u751f\u6642\u306e\u8a3a\u65ad\u30c4\u30fc\u30eb\u3068\u3057\u3066\u306e\u5f79\u5272<\/strong><\/span>\u3067\u3059\u3002<\/p>\n<p>\u8a2a\u554f\u8005\u6570\u306f\u76ee\u6a19\u3092\u9054\u6210\u3057\u3066\u3044\u308b\u306e\u306b\u8cfc\u5165\u7387\u304c\u4f4e\u3044\u5834\u5408\u3001\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u7279\u5b9a\u3057\u3001\u65e9\u671f\u306b\u4fee\u6b63\u304c\u53ef\u80fd\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u30b5\u30a4\u30c8\u306e\u30c7\u30b6\u30a4\u30f3\u304c\u5206\u304b\u308a\u306b\u304f\u3044\u300d\u300c\u5546\u54c1\u60c5\u5831\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u300d\u3068\u3044\u3063\u305f\u4eee\u8aac\u3092\u7acb\u3066\u3001<span style=\"color: #3366ff;\"><strong>A\/B\u30c6\u30b9\u30c8<\/strong><\/span>\u3084<span style=\"color: #3366ff;\"><strong>\u30b5\u30a4\u30c8\u6539\u4fee<\/strong><\/span>\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u7e4b\u3052\u3089\u308c\u307e\u3059\u3002<span style=\"background-color: #ffcc99;\"><strong>KPI\u306f\u9032\u6357\u3092\u8ffd\u8de1\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u6226\u7565\u3092\u8abf\u6574\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb<\/strong><\/span>\u306a\u306e\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"midashi2\"><span id=\"_KPI-2\">\u5206\u89e3\u306e\u6280\u8853 KPI\u30c4\u30ea\u30fc\u3067\u76ee\u6a19\u3068\u884c\u52d5\u3092\u7d50\u3073\u3064\u3051\u308b<\/span><\/h2>\n<h3 class=\"midashi3\"><span id=\"KPI\">KPI\u30c4\u30ea\u30fc\u3068\u306f\uff1f\u4e00\u3064\u306e\u5927\u304d\u306a\u76ee\u6a19\u3092\u3001\u591a\u6570\u306e\u5c0f\u3055\u306a\u30ec\u30d0\u30fc\u3078<\/span><\/h3>\n<p><span style=\"color: #3366ff;\"><strong>KPI\u30c4\u30ea\u30fc<\/strong><\/span>\u306f\u3001<span style=\"background-color: #ffcc99;\"><strong>KGI\u3092\u9802\u70b9\u306b\u3001\u6570\u5f0f\u3084\u30ed\u30b8\u30c3\u30af\u3067\u968e\u5c64\u7684\u306b\u5206\u89e3\u3057\u305f\u6a39\u5f62\u56f3<\/strong><\/span>\u3067\u3059\u3002\u62bd\u8c61\u7684\u306a\u76ee\u6a19\u3092\u3001\u73fe\u5834\u306e\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u843d\u3068\u3057\u8fbc\u3080\u305f\u3081\u306b\u4f7f\u3044\u307e\u3059\u3002\u300c\u306a\u305c\u300d\u3067\u306f\u306a\u304f\u300c\u3069\u306e\u3088\u3046\u306b\u9054\u6210\u3059\u308b\u304b\u300d\u3092\u554f\u3044\u304b\u3051\u306a\u304c\u3089\u5206\u89e3\u3057\u3066\u3044\u304f\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001<strong>\u300c\u58f2\u4e0a\u300d\u306f\u300c\u30a2\u30af\u30bb\u30b9\u6570 \u00d7 \u8cfc\u5165\u7387 \u00d7 \u9867\u5ba2\u5358\u4fa1\u300d\u306e\u3088\u3046\u306b\u5206\u89e3\u3067\u304d\u307e\u3059\u3002<\/strong><\/p>\n<p>\u4f5c\u6210\u30d7\u30ed\u30bb\u30b9\u3067\u8ad6\u7406\u3092\u6574\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u306b\u76f4\u63a5\u7e4b\u304c\u3089\u306a\u3044\u300c\u3044\u3044\u306d\uff01\u306e\u6570\u300d\u3084\u300c\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u300d\u3068\u3044\u3063\u305f\u898b\u305f\u76ee\u306e\u6570\u5b57\uff08\u5b9f\u969b\u306e\u6210\u679c\u306b\u76f4\u7d50\u3057\u306a\u3044\u898b\u304b\u3051\u4e0a\u306e\u6570\u5b57\uff09\u306b\u60d1\u308f\u3055\u308c\u308b\u306e\u3092\u9632\u304e\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7acb\u6848\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"midashi3\"><span id=\"_ECKPI\"><strong>\u5b9f\u8df5\u4f8b EC\u30b5\u30a4\u30c8\u306eKPI\u30c4\u30ea\u30fc\u3092\u69cb\u7bc9\u3059\u308b<\/strong><\/span><\/h3>\n<p>EC\u30b5\u30a4\u30c8\u3092\u4f8b\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<div style=\"padding: 1rem 2rem; border: 3px solid #000066;\">\n<h3><span id=\"ECKPI\">\uff1cEC\u30b5\u30a4\u30c8\u306eKPI\u30c4\u30ea\u30fc\uff1e<\/span><\/h3>\n<p><strong>\u30ec\u30d9\u30eb0\uff08KGI\uff09<\/strong>\uff1a3\u30f6\u6708\u5f8c\u306e\u6708\u55462,000\u4e07\u5186\uff08\u73fe\u57281,500\u4e07\u5186\uff09<br \/>\n<strong>\u30ec\u30d9\u30eb1<\/strong>\uff1a\u58f2\u4e0a = \u8a2a\u554f\u8005\u6570 \u00d7 \u8cfc\u5165\u7387\uff08CVR\uff09 \u00d7 \u5e73\u5747\u9867\u5ba2\u5358\u4fa1\uff08AOV\uff09<br \/>\n<strong>\u30ec\u30d9\u30eb2<\/strong>\uff1a<br \/>\n<strong>\u25bd\u8a2a\u554f\u8005\u6570<\/strong> = \u81ea\u7136\u691c\u7d22\u6d41\u5165\u6570 + \u5e83\u544a\u6d41\u5165\u6570 + SNS\u6d41\u5165\u6570 + \u30e1\u30eb\u30de\u30ac\u6d41\u5165\u6570 \uff08\u4f8b\uff1a\u5168\u4f53\u306e\u8a2a\u554f\u8005\u6570\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u3001<strong>\u5404\u30c1\u30e3\u30cd\u30eb\u306e\u7279\u6027\u306b\u5fdc\u3058\u3066<\/strong>\u300c\u81ea\u7136\u691c\u7d22\u304b\u308915\u4e07\u4eba\u300d\u300c\u5e83\u544a\u304b\u308910\u4e07\u4eba\u300d\u306e\u3088\u3046\u306b\u76ee\u6a19\u5024\u3092\u8a2d\u5b9a\uff09<br \/>\n<strong>\u25bd\u8cfc\u5165\u7387\uff08CVR\uff09<\/strong> = \u30ab\u30fc\u30c8\u6295\u5165\u7387 \u00d7 \u8cfc\u5165\u5b8c\u4e86\u7387\uff08\u76ee\u6a19\uff1a\u6295\u5165\u73875%\u3001\u5b8c\u4e86\u738780%\uff09<br \/>\n<strong>\u25bd\u5e73\u5747\u9867\u5ba2\u5358\u4fa1\uff08AOV, Average Order Value\uff09<\/strong> = \u5e73\u5747\u8cfc\u5165\u5546\u54c1\u6570 \u00d7 1\u5546\u54c1\u3042\u305f\u308a\u5e73\u5747\u91d1\u984d\uff08\u76ee\u6a19\uff1a1\u56de\u306e\u8cfc\u5165\u30672\u5546\u54c1\u30011\u5546\u54c1\u3042\u305f\u308a5,000\u5186\uff09<\/p>\n<p><strong>\uff1c\u30c1\u30fc\u30e0\u5206\u62c5\uff1e<\/strong><\/p>\n<p>SEO\u30c1\u30fc\u30e0\uff1a\u300c\u81ea\u7136\u691c\u7d22\u6d41\u5165\u657010\u4e07\u4eba\u300d\u3092\u76ee\u6307\u3057\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb\u3092\u5b9f\u65bd<br \/>\n\u5e83\u544a\u30c1\u30fc\u30e0\uff1a\u300c\u5e83\u544a\u6d41\u5165\u657010\u4e07\u4eba\u300d\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306bweb\u3067\u5c55\u958b\u3057\u3066\u3044\u308b\u5e83\u544a\u3092\u6700\u9069\u5316<\/p>\n<p><strong>\uff1c\u7d50\u679c\uff1e<\/strong><\/p>\n<p><strong>1\u30f6\u6708\u76ee\u3067\u8a2a\u554f\u8005\u6570\u304c\u524d\u6708\u6bd420%\u5897\u3048\u3001KGI\u9054\u6210\u306e\u8ecc\u9053\u306b\u4e57\u3063\u305f\u3002<\/strong><\/p>\n<\/div>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u5927\u304d\u306a\u76ee\u6a19\u304c\u3001\u30c1\u30fc\u30e0\u3054\u3068\u306e\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\uff08\u4f8b: SEO\u62c5\u5f53\u306f\u81ea\u7136\u691c\u7d22\u6d41\u5165\u6570\u3092\u5897\u3084\u3059\u3001\u5e83\u544a\u62c5\u5f53\u306f\u5e83\u544a\u6d41\u5165\u6570\u3092\u5897\u3084\u3059\u3001\u30b5\u30a4\u30c8\u6539\u5584\u62c5\u5f53\u306f\u30ab\u30fc\u30c8\u6295\u5165\u7387\u3092\u4e0a\u3052\u308b\uff09\u306b\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n<h3 class=\"midashi3\"><span id=\"i\"><strong>\u4ed6\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3078\u306e\u5fdc\u7528<\/strong><\/span><\/h3>\n<p>KPI\u30c4\u30ea\u30fc\u306f\u666e\u904d\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u53ce\u76ca\u69cb\u9020\u306b\u5408\u308f\u305b\u3066\u5206\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p><strong>\u4f8b\uff1a<\/strong><\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 92px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<th style=\"width: 18.1933%; height: 20px; border-style: solid; background-color: #bce9f7;\">\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb<\/th>\n<th style=\"width: 13.3418%; height: 20px; border-style: solid; background-color: #bce9f7;\">\u4ee3\u8868\u7684\u306aKGI\uff08\u4f8b\uff09<\/th>\n<th style=\"width: 24.7104%; height: 20px; border-style: solid; background-color: #bce9f7;\">\u4e3b\u8981\u306a\u30ec\u30d9\u30eb1 KPI<\/th>\n<th style=\"width: 43.7545%; height: 20px; border-style: solid; background-color: #bce9f7;\">\u4e3b\u8981\u306a\u30ec\u30d9\u30eb2 KPI<\/th>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 18.1933%; height: 24px; border-style: solid; text-align: center;\"><strong>E\u30b3\u30de\u30fc\u30b9<\/strong><\/td>\n<td style=\"width: 13.3418%; height: 24px; border-style: solid;\">\u6708\u9593\u58f2\u4e0a300\u4e07\u5186<\/td>\n<td style=\"width: 24.7104%; height: 24px; border-style: solid;\">\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3001\u8cfc\u5165\u7387\uff08CVR\uff09\u3001\u9867\u5ba2\u5358\u4fa1<\/td>\n<td style=\"width: 43.7545%; height: 24px; border-style: solid;\">\u81ea\u7136\u691c\u7d22\u6d41\u5165\u6570\u3001\u5e83\u544a\u30af\u30ea\u30c3\u30af\u6570\u3001\u30ab\u30fc\u30c8\u6295\u5165\u7387<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 18.1933%; height: 24px; border-style: solid; text-align: center;\"><strong>BtoB\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3<\/strong><\/td>\n<td style=\"width: 13.3418%; height: 24px; border-style: solid;\">\u6708\u9593\u6709\u52b9\u30ea\u30fc\u30c950\u4ef6<\/td>\n<td style=\"width: 24.7104%; height: 24px; border-style: solid;\">\u7dcf\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u3001\u30ea\u30fc\u30c9\u306e\u8cea\uff08\u6709\u52b9\u7387\uff09<\/td>\n<td style=\"width: 43.7545%; height: 24px; border-style: solid;\">\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fcDL\u6570\u3001\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u7387\u3001MQL\u8ee2\u63db\u7387<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 18.1933%; height: 24px; border-style: solid; text-align: center;\"><strong>\u30e1\u30c7\u30a3\u30a2\uff0f\u30b3\u30f3\u30c6\u30f3\u30c4\u30b5\u30a4\u30c8<\/strong><\/td>\n<td style=\"width: 13.3418%; height: 24px; border-style: solid;\">\u6708\u9593\u5e83\u544a\u53ce\u76ca100\u4e07\u5186<\/td>\n<td style=\"width: 24.7104%; height: 24px; border-style: solid;\">PV\u6570\u30011PV\u3042\u305f\u308a\u53ce\u76ca<\/td>\n<td style=\"width: 43.7545%; height: 24px; border-style: solid;\">UU\u6570\uff08\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u6570\uff09\u30011\u8a2a\u554f\u3042\u305f\u308aPV\u6570\u3001\u5e83\u544a\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u5408\u308f\u305b\u3066\u3001\u305c\u3072\u5206\u89e3\u3092\u8a66\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"midashi2\"><span id=\"i-2\"><strong>\u6307\u6a19\u304b\u3089\u884c\u52d5\u3078 \u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306e\u751f\u614b\u7cfb\u3092\u4fef\u77b0\u3059\u308b<\/strong><\/span><\/h2>\n<h3 class=\"midashi3\"><span id=\"KPI-2\"><strong>KPI\u3068\u30c1\u30e3\u30cd\u30eb\u306e\u9023\u643a \u9069\u5207\u306a\u4ed5\u4e8b\u306b\u3001\u9069\u5207\u306a\u9053\u5177\u3092<\/strong><\/span><\/h3>\n<p><strong>KPI\u30c4\u30ea\u30fc\u3067\u5177\u4f53\u7684\u306a\u884c\u52d5\u6307\u6a19\uff08\u30ec\u30d0\u30fc\uff09\u3092\u7279\u5b9a\u3057\u305f\u3089\u3001\u6b21\u306f\u305d\u306e\u6307\u6a19\u3092\u52d5\u304b\u3059\u305f\u3081\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/strong>\u300c\u81ea\u7136\u691c\u7d22\u3067\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u5897\u3084\u3057\u305f\u3044\u300d\u306a\u3089SEO\u3001\u300c\u5e83\u544a\u306e\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u3092\u4e0b\u3052\u305f\u3044\u300d\u306a\u3089\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u6539\u5584\u3001\u3068\u3044\u3063\u305f\u5177\u5408\u3067\u3059\u3002\u6d41\u884c\u3063\u3066\u3044\u308b\u304b\u3089\u3068\u3044\u3046\u7406\u7531\u3067\u300cTikTok\u3092\u59cb\u3081\u3088\u3046\u300d\u3068\u5b89\u6613\u306b\u98db\u3073\u3064\u304f\u300c\u30c1\u30e3\u30cd\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u300d\u306f\u5371\u967a\u3067\u3059\u3002<span style=\"background-color: #ffcc99;\"><strong>\u76ee\u7684\uff08KGI\/KPI\uff09\u304c\u66d6\u6627\u306a\u307e\u307e\u3067\u306f\u3001\u6295\u4e0b\u3057\u305f\u30ea\u30bd\u30fc\u30b9\u304c\u7121\u99c4\u306b\u306a\u3063\u305f\u308a\u3001\u52b9\u679c\u6e2c\u5b9a\u304c\u3067\u304d\u305a\u306b\u6b21\u306b\u7e4b\u304c\u3089\u306a\u304b\u3063\u305f\u308a\u3059\u308b<\/strong><\/span>\u305f\u3081\u3067\u3059\u3002<br \/>\n<strong>\u5e38\u306bKGI\/KPI\u304b\u3089\u9006\u7b97\u3059\u308b\u300c\u30b4\u30fc\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u300d\u3067\u8003\u3048\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/strong><\/p>\n<h3 class=\"midashi3\"><span id=\"3\">3\u3064\u306e\u4e3b\u8981\u30c1\u30e3\u30cd\u30eb\u30bf\u30a4\u30d7\u3068\u305d\u306e\u5f79\u5272<\/span><\/h3>\n<p>\u30c1\u30e3\u30cd\u30eb\u306f\u5927\u304d\u304f3\u3064\u306e\u30bf\u30a4\u30d7\u306b\u5206\u985e\u3067\u304d\u3001\u3053\u308c\u3089\u3092\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u5f62\u6210\u3057\u307e\u3059\u3002<\/p>\n<h4 class=\"midashi4\"><span style=\"font-size: 12pt;\">\u2022 \u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\uff08\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\/\u30d6\u30ed\u30b0\u3001SEO\uff09<\/span><\/h4>\n<p>\u5f79\u5272\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u4e2d\u5fc3\u62e0\u70b9\u3002\u4fe1\u983c\u69cb\u7bc9\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u8cfc\u5165\u3084\u554f\u3044\u5408\u308f\u305b\uff09\u306e\u53d7\u3051\u76bf\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\n\u7279\u6027\uff1a\u4e00\u5ea6\u4f5c\u6210\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8cc7\u7523\u3068\u3057\u3066\u84c4\u7a4d\u3055\u308c\u308b\u300c\u30b9\u30c8\u30c3\u30af\u578b\u300d\u3002\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u9577\u671f\u7684\u306b\u96c6\u5ba2\u3057\u7d9a\u3051\u308b\u529b\u3092\u6301\u3061\u307e\u3059\u3002<br \/>\n\u4e3b\u8981KPI\uff1a\u81ea\u7136\u691c\u7d22\u30bb\u30c3\u30b7\u30e7\u30f3\u3001\u6ede\u5728\u6642\u9593\u3001CVR\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"midashi4\"><span style=\"font-size: 12pt;\">\u2022 \u30da\u30a4\u30c9\u30e1\u30c7\u30a3\u30a2\uff08Google\u5e83\u544a\u3001SNS\u5e83\u544a\uff09<\/span><\/h4>\n<p>\u5f79\u5272\uff1a\u77ed\u671f\u7684\u306a\u96c6\u5ba2\u3084\u3001\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3078\u306e\u5373\u6642\u30ea\u30fc\u30c1\u3092\u62c5\u3044\u307e\u3059\u3002<br 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3%\uff09\u3002<\/p>\n<\/div>\n<p>\u3053\u306e\u4e00\u9023\u306e\u6d41\u308c\u3067\u3001KGI\u3067\u3042\u308b\u300c\u6708\u9593\u58f2\u4e0a20%\u5897\u300d\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u30c1\u30e3\u30cd\u30eb\u3092\u9023\u643a\u3055\u305b\u3066\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u3001\u512a\u308c\u305f\u9867\u5ba2\u4f53\u9a13\u3092\u5275\u51fa\u3057\u3001KGI\u9054\u6210\u3078\u3068\u7e4b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"midashi3\"><span id=\"i-3\">\u8a08\u753b\u3092\u57fa\u306b\u3001\u5b9f\u884c\u3078\u79fb\u3059<\/span><\/h3>\n<p>\u4eca\u56de\u306e\u5b66\u3073\u30923\u30b9\u30c6\u30c3\u30d7\u3067\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n<ol class=\"bango\">\n<li><strong><span style=\"color: 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alt=\"\u30c7\u30b8\u30bf\u30eb\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8d85\u5165\u9580\" width=\"207\" height=\"293\" \/><\/a>\u8457\u8005\uff1a\u68ee \u548c\u5409<br \/>\n\u51fa\u7248\u793e\uff1a\u3071\u308b\u51fa\u7248<br \/>\n\u767a\u58f2\u65e5\uff1a2022\u5e7412\u670822\u65e5<br \/>\n\u4fa1\u683c\uff1a\uffe51,650\uff08\u7a0e\u8fbc\uff09<br \/>\n\u5546\u54c1URL\uff1a<a href=\"https:\/\/amzn.asia\/d\/9IEP9sW\" target=\"_blank\" rel=\"noopener\">https:\/\/amzn.asia\/d\/0t37EZr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u76ee\u6b211 \u306a\u305c\u76ee\u6a19\u8a2d\u5b9a\u304c\u6700\u91cd\u8981\u306a\u306e\u304b KGI\u3068KPI\u3092\u7406\u89e3\u3059\u308b1.1 \u66d6\u6627\u306a\u9858\u3044\u304b\u3089\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3078 KGI\u306e\u529b1.2 \u5b9f\u4f8b\uff1aEC\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u306eKGI\u8a2d\u5b9a1.3 \u30d7\u30ed\u30bb\u30b9\u306e\u9032\u6357\u3092\u6e2c\u308b KPI\u306e\u5b9a\u7fa92 \u5206\u89e3\u306e\u6280\u8853 KPI\u30c4\u30ea\u30fc [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":3489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false},"categories":[67],"tags":[110,166,167],"aioseo_notices":[],"wps_subtitle":"\u3010\u9023\u8f09\u7b2c1\u56de\uff5c\u521d\u5fc3\u8005\u5411\u3051\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5165\u9580\u3011","_links":{"self":[{"href":"https:\/\/www.n-academy.jp\/pre\/wp-json\/wp\/v2\/posts\/3462"}],"collection":[{"href":"https:\/\/www.n-academy.jp\/pre\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.n-academy.jp\/pre\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.n-academy.jp\/pre\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.n-academy.jp\/pre\/wp-json\/wp\/v2\/comments?post=3462"}],"version-history":[{"count":22,"href":"https:\/\/www.n-academy.jp\/pre\/wp-json\/wp\/v2\/posts\/3462\/revisions"}],"predecessor-version":[{"id":3892,"href":"https:\/\/www.n-academy.jp\/pre\/wp-json\/wp\/v2\/posts\/3462\/revisions\/3892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.n-academy.jp\/pre\/wp-json\/wp\/v2\/media\/3489"}],"wp:attachment":[{"href":"https:\/\/www.n-academy.jp\/pre\/wp-json\/wp\/v2\/media?parent=3462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.n-academy.jp\/pre\/wp-json\/wp\/v2\/categories?post=3462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.n-academy.jp\/pre\/wp-json\/wp\/v2\/tags?post=3462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}